Activision’s Senior Director of Global Digital and Mobile sales Jon Estanislao spoke at the DMW Games conference recently and discussed about Call of Duty and their mobile approach. Right now, Activision is lagging behind other publishers (such as EA) in delivering a great experience on mobile devices in terms of games.

Activision currently offers watered-down ports of Call of Duty experience on iOS/Android. Their offering is only Call of Duty Zombies games, which is available for $4.99 on App Store and Android Marketplace.

ATVI’s Jon Estanislao said that the sales for these games are “okay.” But he further elaborated and said at the conference,

“Going forward for us, how do we really take that Call of Duty experience, what is the essence of it? These kinds of grandiose, immerse experiences–how do we move that to mobile or tablet? From a development perspective, we’re investing a lot more in understanding how to marry that together with how customers expect to play on those devices,” he said, “We’re definitely looking to reach out to our core audience and engage them beyond their TV or PC and then give them new experiences around Call of Duty that are unique for that device.”

He went on to say that ATVI’s future experiences on mobile will “evolve” how customers interact with Call of Duty brand.

SOURCE: DMW Games via ShackNews

 

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  • The Flash

    how about they just update the zombie app, it hasnt been updated since july, new map pleasw

  • Cell

    Screw you Activision!! What about that shitty CoD for PS Vita forgotten and completely un-playable??

    • NikolaiVonchasn96

      Forgotten? It was put out in stores.

    • ll3

      dude, its been since november 13th that the vita title has been released idiot
      you can still buy it in stores.

      • Cell

        When I said forgotten I mean that the game has no patches for months. I bought this game one month ago and I couldn’t play it online. I can’t enter in lobbies, it pops up a message “waiting for players” and it aborts the lobby. It’s not my connection (I have PS3 and Xbox360 firewall/ports open, NAT open) and the game does not connect to any lobby. There’s a patch sized about 391mb and it still does not fix the problem. Dumb!

        • ryanfkaodgtjFA

          why would you buy a ps vita though, idiot!

          • Cell

            Just because it’s my money, you idiot., and it’s not your business what I buy with MY, MY, MY MONEY. You bastard troll !!

  • falldruid37

    lol, no point, after zombies on ios im not even gonna try buying this one!

  • Omnisic

    Fix the lag on BO2 multi first

    • CharlieIntell

      You dont get it do u … due to the old call of duty engine. They are UNABLE to make a dedicated server for it… This was said and is fact … and is somewohere on this site im sure…There will be a new Engine for activision that is right now in the works and that video is also available here on charlieintel.

  • Dafuc? HOW ABOUT THEY SIMPLY FINISH UPDATING THE ZOMBIES APP, THAT DOESNT HAVE ANY UPDATES SINCE 6 FUCKING MONTHS AGO, AND DOESNT EVEN HAVE IPHONE 5 SUPPORT??????!??!?!?

  • SurvivalPolicy™

    BO2 Zombies maybe

  • As long as online play isn’t limited to Wi-Fi only, like zombies is, it could be fun.