Activision has announced that they’ve doubled the number of licensing partners they have to up 150 in just one year. These new partnerships will assist Activision in expanding Call of Duty’s (and Skylander’s/Destiny’s) reach in the worldwide market. They’ve announced partnerships with Turtle Beach, BioWorld, PowerA, and Brady Games to help bring lifestyle merchandise to market.
In 2013, Activision began expanding its licensing reach for the record-setting Call of Duty franchise in Europe and Australia. The company’s licensing activities for the brand focuses on lifestyle categories such as Apparel, Gaming Headsets, Mobile and Electronic Accessories, and includes such premier partners as Turtle Beach, BioWorld, PowerA and Brady Games
Currently, Activison has a partnership with BioWorld in which they help provide merchandise for Black Ops II. Activison also recently announced with Turtle Beach, the new Call of Duty: Ghosts branded headsets. Brady Games has been part of Call of Duty by bringing the best, and official strategy guides to market for MW3, Black Ops 2, and will have one for Ghosts.
These continued partnerships will aid Activision to expand their reach to new markets worldwide, including Europe and Australia.