EA has an impressive portfolio of games heading to current and next-generation consoles in the coming months, and Battlefield is set to take on Call of Duty once again later this year.

The 2 franchises take a very different approach to the first-person shooter genre and attract a huge following, some more loyal to a particular franchise than others. EA Labels president Frank Gibeau believes the competition between the 2 games is positive for the industry and drives innovation.

Asked if Battlefield 4 can outsell Call of Duty: Ghosts, Frank Gibeau told CVG:

“Look, we are absolutely going for it. It’s a competition and we feel really good about Battlefield 4, and we have an old saying at EA which is ‘transition is our friend’, and we’re going to try to lap them with new technology, new innovation and new capabilities. So do I think we’re going to do better than last time? Absolutely.”

“When we started this challenge, back with Bad Company 1, I think the ratio was something like 95/5, so we pushed and pulled to get that figure even,” Gibeau continued. “Something I learned from the EA Sports business – with regards to FIFA versus Pro Evolution and Madden versus 2K – these fights are good for the industry. They’re good for customers. Competition drives innovation, and from our perspective some people snigger at these two companies going head-to-head but actually it’s good for our industry, it’s good for customers and it’s good for our dev team.”

“The shooter rotation we think about now is Battlefield, Titanfall and Battlefront, and so we like those three brands going forward,” he said. “We’re working out how we’re going to line that up because that’s what you’ll see from us. With regards to Medal of Honor, you try things in entertainment and if they don’t work you try something else. From our perspective, Battlefield 3 and Battlefield Premium continues to grow.”

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SOURCE: CVG

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  • ItsReaDz

    Dont Think Bf4 gonna Outsell CoD This time but i will say i Think Bf gonna get FPS of the year 🙂

  • So that’s why they’ve included dickish anti CoD comments in all their trailers since BC2. (There was one in Bf3 ones, though I can’t be bothered to find it)

    • MeisseN

      BF3 tagline.. “Above and beyond the Call”

    • Bf4 sucks

      And remember when EA ceo said he wants COD to “rot from the core” ?

      • Exactly! I don’t respect EA at all any more, they’re complete money grabbing, ruthless so and so’s

  • Sentrymann

    I think Mark Rubin said something similar a while back, the fact is they’ve both got the right idea. It’s funny when you think about it, the only real venom between these two games comes from the fans. If only people realized not everything is a war.

  • As a fan of both game genres, I’m happy they feed and work off each other to make their game and themselves as a company better. Nothing wrong with competition. It’s just when ignorant people who can’t look at both sides of the argument start hating one of the sides. That is really disappointing for someone like me and others with my same viewpoint to see. Can’t we get along?

  • Brian

    Every time someone says battlefront i just flip shit like omgomgomg

    • BSOG

      Have you ever played the games? Battlefront I and II? They were, and still are, really good games, at least in my opinion. Judging by that comment, you have either never played the game, let alone heard of it, or played/seen it, yet disliked it. Either way, that’s an ignorant thing to do, so please provide us with an example to accompany that comment next time.

      For my second point, I’d like to point out that EA are “remaking” the Battlefront franchise, and this time, likely to turn it into an FPS, instead of the usual TPS gameplay. From what I can understand, this will likely turn out to be an utter failure, in comparison to the originals.

      From previously stated points, I now conclude my opinion, stating that you shouldn’t be so ignorant, as is modern-day society.

      -BSOG

  • funster

    Cod is easily gonna win

  • exeterman2

    Woohoo, for once it’s cod + bf instead of cod vs bf

  • Kyle PDX

    Capitalism at its finest.

  • Alex Davis

    Competition drives innovation. As a big fan of both franchises, I’m really happy that the developers feel this way. Both are fundamentally different and both deserve to have a large share of the FPS market. I hope both continue to thrive for a long time.

  • Crusf

    The basic mentality for MOST consumers: “I have it. It’s better then the thing I don’t have and I’m going to defend the thing I do have with my life because I want to feel like my money went into something worthwhile.”

    • ridder

      So true

  • mixamax

    i played a little BF3 these days and really got in to it and at the same time lost some interest in COD

  • MeisseN

    Here we go again: Devs of both games don’t hate the other team (except EA’s PR), it’s some so-called “fans” that always want to compare these 2 games as much as possible..

    • Chris Mason

      Its not a bad thing to draw comparisons between Battlefield and Call of Duty. But when doing so at the complete disregard of it being two utterly different franchises with their own history, style and flavor is when people devolve from mature conversation to epileptic, profanity-fueled flame wars.

      Which are pointless.

      • MeisseN

        Exactly.

      • iPLAY 2 ANNOY U

        not all arguments are like those that you describe, believe it or not, some arguments have meaning behind them, the arguments you’re talking about are from 12 year old kids.

  • Flamingo

    It’s like the Cold War, but with companies…

  • Guest

    Think of them as the US and the USSR during the Cold War. They both competed and went above and beyond in advancement just to see who was better..
    ..then one died.

  • Alex’s sniffs toes

    Imagine if EA and IW both worked on a game together, before you lot starting throwing silly little comments my way I did say IMAGINE I’m not saying it would happen

    • xReelGamingx

      That’d be amazing! I’d LOVE to see that. What if IW, EA, AND Treyarch worked on ONE game

    • Manny18Ply

      It already is happening respawn entertainment is roughly 70-80% of the original iw so yeah they’re making titanfall

  • StupidDOGY

    EA finally says something less douchey and realize the advantage of competition

  • Nice

  • topofthebottom007

    I think they will both be great games

  • zxzxzxzxzx1

    if ghosts done something like bf4 like driving vehicles haters will just say there copying us mw3 was a let down this time there doing little things things like bf4 wont suit cod

  • iPLAY 2 ANNOY U

    in my opinion… it’s stupid to have a competitor…it’s lame to make a game just because you want to outsell the other…games should be made strictly because you want to make a quality game. who gives a shit what BF4 is doing, each game should just worry about itself. it gets really bad when one game starts stealing ideas from the other because they are not creative enough to think of anything for themselves.