Activision for the first time in years has lost a big title claim with Call of Duty recently. As of today, they can no longer claim Call of Duty is the “biggest entertainment launch ever”, as Rockstar’s GTAV beat them by, well, a lot.
Speaking with MCV, UK senior brand manager Kevin Flynn said, “Congratulations to the team at Rockstar for their success. We look forward to getting the record back before the next GTA title.”
That’s a big statement. Grand Theft Auto V has the record for $1B in 3 days. Can Call of Duty actually beat that? The fastest Call of Duty sales ever was Black Ops 2 with $1B in almost 15 days…