For the first time ever, a Call of Duty title will be releasing worldwide on a Friday. As part of the reveal in April, Activision confirmed that Call of Duty: Black Ops 3 will be available on Friday, November 6th for Xbox One, PS4, and PC. In the press release, Activision promoted this release day as “See you on November 6, the new Black Friday.”

In an interview with Forbes, Activision’s Senior Vice President, Rob Kostich, stated that the decision was based around more players being able to get the game on Friday and play it through the weekend.

“We thought it would be really fun for the fans to kick-off Black Ops 3 on a weekend. The Black Ops series is the most played in Call of Duty history with nearly 100 million players to date. With Black Ops 3, the team at Treyarch is really taking things to a new level. There’s so much in this game across every mode of play. Campaign has been reimagined and can now be played cooperatively with your friends. Zombies, of course, are back. And multiplayer is bringing a ton of depth and new ideas to the experience. So giving fans as much time as possible out of the gate to experience all the game has to offer just made a lot of sense.”

Tuesday has been the iconic release day for entertainment titles for years in the United States; it’s the one day that works with all retail partners across the country. Activision would not say with certaintiy whether changing release to a Friday will continue into future Call of Duty titles.

“As a company, we have released on different dates in the past. It really depends on the game and what works best for it. Again, for Black Ops 3, a Friday release to kick-off a weekend celebration was just something we thought our fans would really enjoy.”

SOURCE: Forbes

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  • I’m not very informed on this matter, but couldn’t releasing the game on a Friday drastically lower the amount of copies sold during a sales week since the sales week ends at the beginning of the week? This will give them less time to sell copies if I’m not wrong. Unless Activision believes they will make up for the time loss based on the fact that more people will buy it on Friday and during the weekend.

  • Choppabro2psn

    How considerate of them.

  • BradyAlucard[sillibk]

    And driftor confirmed that the Gameinformer article about last gen is bs. I was right. Yay

    • MichiganerE

      YES!

    • RdJokr

      Oh good. No need for last gen to hold us back now.

      • BradyAlucard[sillibk]

        Right? Confirms it is current gen only.

      • Ryumoau

        its sad but i’m happy its next gen only. BO3 will still be there when people decide to finally upgrade. 🙂

        • idkwhatmynameis

          Well tmartn confirmed that it is on last gen. He has a video while drift0r doesn’t. Also the GI magazine. Drift0r also said the m1 was a SMG

          • ThatOneBlazian

            Well he thought it was am SMG because all he looked at was the stats pre-release

          • idkwhatmynameis

            Yea with the help of others and the people that helped him get that info told him he should make a video after his mistake because they knew prolly a week before reveal it wasn’t a damn SMG. Drift0r didn’t mention his mistake or anything, just acted like it never happened

          • RdJokr

            Tmartn’s video is based on the GI article, which was already revealed to be made up by GI themselves.

          • Kobrah

            A video doesn’t make it more legit

          • Bliq

            Just assuming something doesn’t make it more “legit” either.

          • BradyAlucard[sillibk]

            Tmartn doesn’t know what he’s talking about, that was pre-driftor confirming the GI post as false.

          • some3example3

            does driftor also like eggs on his toast. uh, does he really, uh.

          • idkwhatmynameis

            Uh

        • satish pydikondala

          The game should be current gen anyway

      • Guywithbrains

        I wonder what is holding back Black Ops 3’s graphics if not old gen. As you can see AW reveal trailer was also better looking. And I know it is pre-alpha but I don’t think they can make “wow” effect anymore. Just saying.

        • RdJokr

          Half of AW’s reveal trailer was in CGI though, and not in-game. That being said, I’m still waiting to see the first actual gameplay footage before making judgment on the graphics.

          • Guywithbrains

            E3 it is. But I am still going to enjoy it even if the graphics won’t be as good as AW. Because graphics are not the only thing that makes a good game.

          • Bliq

            This man deserves a cookie.

          • RdJokr

            Treyarch promised that graphics enthusiasts can get what they want with BO3 on PC, so I’m a bit excited for that. I still need to get a job, get some money and upgrade my PC if I wanna max this game out though. Hopefully I can get that done before the game launches.

            But yeah, even Treyarch says it themselves, COD isn’t meant to be a graphically crazy game, it’s the gameplay that matters.

          • BradyAlucard[sillibk]

            It already looks great on ps4. I am amazed it’s 1080p/60 fps on around high settings. The lighting in this game looks fantastic. Of course some of the Paint it Black trailer was CGI.

          • BradyAlucard[sillibk]

            This game looks better than AW. At first glance you can’t see it, but there are way less jaggies and better textures in bo3, at least, that’s what I see. And sledgehammer completely worked on current gen and pc.

          • RdJokr

            Given that AW also had to be ported to last gen, the assets on current gen and PC also had to be made in some way so that they can actually be downgraded to fit last gen. Assuming BO3 isn’t being ported to last gen this year, it’d mean Treyarch doesn’t have to hold back, and they can make their assets look as good as possible.

            Though I really hope that better graphics also means a better draw distance. Because all past COD games had atrocious draw distance. Objects and textures popping up in front of you like 3 feet away, even on PC.

          • BradyAlucard[sillibk]

            Not sure. They usually decrease the draw distance for Xbox. But since there’s no more Xbox priority atm, they’ll vouch for ps4s hardware, so they may add more draw distance…

      • watchmewhip100

        sorry not everybody has the money to buy a new xbox or ps4 were all not rich pricks like you.

        • RdJokr

          First off, I play on PC, dumbass. And second, get a job. Save up.

    • Jeff Wiseman

      At no time did Drift0r confirm it was an SMG. He said looking at the stats he believed it could be an SMG, and said he would guess it is an SMG laser as we already had a AR and LMG laser DLC. He simply offered his opinion of what he thought it would be looking at the hard code stats.

      Who can blame him? Who thought it would be a spammy pistol with that kind of rate of fire that drops people in 2-3 shots? It’s not like he could see the actual gun in a Matrix code. All he could see was the damage profile and rate of fire and he offered an opinion off that.

      • BradyAlucard[sillibk]

        Thanks for your input but I am afraid you are in the wrong article.

  • So i guess the Friday thing has nothing to do with ps4 getting dlc first?

    • VERY HAPPPY

    • Mark Kilborn (audio director for cod) tweeted this… He’s using a PS Vita.

      https://twitter.com/markkilborn/status/599252253917216769

      PS4DLCEXCLUSIVITYCONFIRMED

      • Michel

        Nope, the only thing that is confirmed is that the main development & testing is on PS4. and then ported over to XONE.
        Which is great, but doesn’t confirm exclusivity.

        • 🙁

        • Daniel

          Nope, nothing has been confirmed at all.
          Treyarch had players using all 3 plattaforms to play bo3

          • BradyAlucard[sillibk]

            I’d much prefer equality. It benefits me to have the dlc first but it’s a multiplat

          • Michel

            ….. Every game has a main console.
            Previous gen the Xbox 360 was the easiest to develop for, this time it is the PS4.
            So that and the youtubers playing on the PS4’s(at the event) would be logical to say that development is on PS4.

        • BradyAlucard[sillibk]

          Kind of does lol. But I doubt they’d do timed exclusivity, just marketing.

        • yep

      • lol

      • iext23

        I love that game. So fun.

    • Keshav Bhat

      No, Activision has not confirmed which platform (or if any platform) will be getting DLC first for Black Ops 3. As soon as they announce or say something about that, we’ll post.

      • BradyAlucard[sillibk]

        All I’ve heard is that ps4 is the main development/testing platform. Negotiations or the lack thereof is still going on.

    • Ryumoau

      i’m still holding out hope that at least xbox won’t get it again.

      • Anthony mastrianna

        The chances of PS getting DLC first is pretty much dissproved microsoft has a market share around 346B while sony is only 35B and if MS offered them a deal more than sony and activsion said no and took a lower offer from sony their shareholder would be mad. its DLC at the same time or xbox first

        • tarfeef101

          Pretty sure you mean market cap, which is more or less a measure of net worth. And that is for ALL of MSFT. Which includes Windows, Windows phone, office, etc. What should be looked at here is the MARKET SHARE of PS4 vs XBOX. To be clear, market share is the percentage of the target market (people who own consoles) who use their product(s).

    • Kobrah

      What would the release date have to do with DLC exclusivity?

  • Biff Ibkus

    I sense the servers crashing that Friday due to overload……

    • Michel

      I sense people getting early copies 1 week early.

      • Drasadex

        And tmartn getting super duper excited for all those hiding spots. 🙂

      • Ugh, those people! Leaking stuff and rubbing it in all our faces while we suffer… :

    • zack

      Oh yeah. Its never not happened. It might be playable by Monday.

  • jordanxbrookes

    Because of the Double XP Weekend starting on the Friday.

  • 1. CharlieINTEL posts about BO3 release date being Friday so people could play more
    2. PSN goes down (https://status.playstation.com/en-us/)
    3. LizardSquad already taking credit

    Dun dun duun…

    • PSN hasn’t been down since January?

      • Michel

        it is right now :.
        And the lizard squad take credits even while they aren’t the one doing so.

      • Are you sure it’s down right now.

      • Yeah psn is down right now

        • I’m on GTA Online right now

          • Damn, I try to play online and it won’t let me. I know it’s not my internet because it’s working great right now

          • Colin MacKenzie

            Certainly something on your end if it’s up for others

    • WhiskeyDick

      Yup! Clan wars was “paused” for ages… Checked the psn app and it stated “under maintenance”… Supposedly clan wars was cancelled today… Dunno how that works for diamond division since we only have a 4hr slot to play? Is it rescheduled?

  • CookieChairman

    When I read the title, I immediately guessed Treyarch intends to release the game on Black Friday

  • Humza Qureshi

    but but.. I always get off on November 4rth :(( which is a tuesday

  • NOVA_POLARIS

    Yet they release it on a Friday so and not a Saturday because? I mean Saturday would make 10x more sense. That way it would be out midnight Friday and everyone could play. But nope midnight Thursday so its the same thing as a Tuesday release.

    • zack

      No.

    • Timothy Brown

      First the way you explained it makes it seem like it comes out on a Thursday not Friday and the difference is the fact that Friday isn’t in the middle of the freaking week! Most workplaces you can leave earlier on a Friday, in college you can usually easily skip Fridays because they aren’t as busy or don’t have classes period. But think what you want

    • Thomas Huffman

      about 2% of people that pre-order games get the midnight release

    • Vicsupreme

      lol you sound like you’re in high school and that you’re salty because you won’t get play as soon as midnight strikes. The crowd that the game is meant for (mature aged people) will have perfect timing for Thursday night access.

      • NOVA_POLARIS

        I’m thinking in terms of high school seniors who can legally play but still have school. Plus collage kids might have early classes on Friday just seems easier to make it a Saturday or just make it a Tuesday like they always do.

        • Vicsupreme

          If it was on a Friday they can still get the game like everybody else, they don’t need to get it on midnight release. It’s still all in the same day so it’s not that serious

        • Vicsupreme

          Nope, a Friday release means more play time for the weekend. It’s not that serious if you don’t pick it up at midnight, you still get the game day one

  • k5berry

    “Zombies”

    *gets excited for hints about zombies*

    “…is back of course. And multipla-”

    *FUCK*

    • Yves Heinrich

      I’m thinking Treyarch should release DLCs for Zombies alone, not with Multiplayer maps.

      • watchmewhip100

        fuck yes that’s what ive been sayin since bo1

      • Rickylynn Peters

        why thats dumb.

        • Yves Heinrich

          Dumb for you, not for me and for watchmewhip100.

          • Jum The Spum

            It is dumb… unless they release the 4 DLC with zombies, and then extra DLC afterwards, it’s honestly retarded.

  • ben wills

    Yes, launching it 3 days closer to my death will give me more time to play it.

  • Dakota

    cool I guess After a long day of highschool can go ahead and no life the weekend.

  • MILK_MAN123

    https://www.youtube.com/watch?v=b6XAu7ZgdFM Tmartn has just Come Out With A Part 2 To His Black ops 3 Break Down Video, Check It Out

    • Kobrah

      I’ll pass

    • Fariko Lunatik

      LMAO thats Tmartn for ya

    • Juses

      Fer el yew stuped fagits ets nut en tmartn vedeo.

  • Ryumoau

    Although i didn’t personally like the friday release, i’m glad they at least came out and officially explained why they did it. 🙂

  • Kreep

    Launching on Fridays is something that should have been happening.

  • RdJokr

    Gonna be a good weekend for sure.

  • CeejayGangg

    It needs to be on a friday so i don’t skip school on tuesday.

  • The7Reaper

    They seem way more confident for this game then they have in years

  • Guywithbrains

    A whole weekend time to play + double xp sounds great.

  • AstroCyborg

    IN OTHER WORDS THEIR AFRAID OF HALO 5

    • Satun

      they’re*

      • Juses

        Satun?

        • FazalGaming

          shet oup

    • Bliq

      What?

    • BradyAlucard[sillibk]

      Who’s afraid of that POS?

    • Joshwoocool

      not to be a dick but I think Halo 5 is gonna flop

      • ScOott

        Why ? .. Halo has never impressed me, yet the couple of trailers I seen for halo 5 made me buy the master cheif collection just so I know what’s happened, I think it looks really interesting and confusing at the same time, can’t wait till E3 to see what they doing with it ..

        • Joshwoocool

          It’s not that I think that Halo will be bad,it’s how halo 4 went more to a COD style witch made fans turn away,And how Buggy the Master Chief Collection was+broken match making in MCC.

          • ScOott

            Aghh yh I completly forgot about that, I haven’t even touched the multiplayer that would be why, maybe it won’t sell as well as it should of done then ..

          • Joshwoocool

            It is really sad when thinking about it,Halo is such a fun game but a few years of bitterness can kill the fun for people and turn them away

          • ScOott

            Yh I supose it sucks if your a long term halo fan, but the multiplayer doesn’t interest me, the only fps multiplayer for me is cod.. I’m sure it will still have plenty of fan boys buying it, I haven’t liked the past two cods but I’m still hyped for the next :-s somd of us are just eeditots that will buy anything know matter what happens ..

          • Juses

            Yeuh scoot, er en stuped fagit wit zerou sweg.

          • ScOott

            Ples juses, thut wuz veri imachur, heving en konvo aboot haylo und yew cul meh un stepid fagit .. Eye um taykin yur jub end sundin yew tu hel!

          • Juses

            K
            Am vury surey scoot.
            Weel u evur ferguv meh?

          • ScOott

            Uf kurs .. Ples dunt bee fagit urgen, thut es kyle “cud mustors” job..

      • AstroCyborg

        halo never flops even as bad as halo 4’s mp was the game was still a success

  • I am personally happy and excited that BO3 will come out on a Friday (wont have to worry about school, going to bed early and whatnot) – a good start to the weekend, heh.

  • MW3rocker73

    Just brought a copy of psn magazine issue 110 with 10 pages on bo3

    • Smayo

      10 pages of bo3 info you already knew days ago because you visited CI…

  • bob

    Batman please

  • Diego Diniz

    DDoS coming…

  • some3example3

    what. i truly hope ridiculous and gamebreaking pointstreaks like system hack or anything even remotely like it is not in this game.

    and i hope they bring back open maps like wasteland, another 14 maps exactly the same as the last 30 lacks originality and effort.

    by that i mean, the 3 lane, lego building block maps like solar and urban, etc. and the other maps so unmemorable that their names are long forgotten.

  • Juses

    K.

  • Nothing new about the contract with Sony or Microsoft?

  • Diego Diniz

    Fuck Old Gen…PS3 and XBox 360 are holding us back…I need a Call of Duty with SUPER DUPER ULTRA FUCKIN GRAPHICS…

    • Juses

      Nvur guna hepun so stap bein fagit

  • MERKMUSIC

    iurbvhnbvrhbnrvnhhievnihnv

  • Diego Diniz

    Multiplayer >>> Zombies >>>>>>>>Black Hole>>>>>>> Campaign

    • Juses

      K…?

      • Diego Diniz

        Juses…I believe in You! Please help us!!!

  • Drasadex

    Lmao

    • RdJokr

      Uplink in BO3 confirmed.

  • DeezNuts

    Black ops 3 news is dead right now…
    Guess we just need to wait untill E3.

    • FazalGaming

      Yup

  • Jay Quan

    Think about it boys and girls…. Black Ops 3…. “Black” Friday…. Mostly kids play COD anyways so a launch on a Friday makes sense so kids can stay up to play late and not have to worry about it being a school night!

  • Spodermen

    k.

    • Juses

      Fuk awf Spodermen

  • Drasadex
  • ghosts sucks

    Need more COD news! Where the heck is the next DLC trailer!

    • I’ve forgotten.. again!

      Fingers crossed for 18:00 UK!

  • MurkN101

    Friday is literally the only day they can maximize their sales since it will only be on current gen and is arguably starting to become a dying franchise with the recent couple of Call of Duty games. Being current gen only continues the downward spiral, since Activision will be faced with the lowest selling Call of Duty game ever sold. I’m sure some people, mostly zombie fans, will try to upgrade and ask Santa or mommy and daddy for a PS4 or XB1 to help keep it from being a complete disaster.

    • GinsuVictim

      We still haven’t heard officially whether it’s coming to last gen or not.

  • Diego Diniz

    Can you guys explain easily how “Specialists Characters” will work??? Every player can use a special weapon or special ability or just 1 single player on team??? (SORRY MY BAD ENGLISH, IM BRAZILIAN)

  • Specnine

    Hey I’m glad this comes out on Nov. 6 that saves me $60 bucks as it is my birthday.

  • luca

    hello

  • luca

    someone add me on xbox my gamer tag is forza5420685

  • Exotic Cobra

    I just want to know!
    IS IT A MIDNIGHT RELEASE ON THURSDAY MIDNIGHT?
    like on aw it was a sunday midnight which is basically monday…
    Get it? Please tell me! is it thursday midnight release which is basically friday? because it’s 12:00 am

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