“The whole game is Beast Mode,” says Marshawn Lynch. Marshawn Lynch is a NFL player for the Seattle Seahawks, and today, ESPN has confirmed that he will be featured in Call of Duty: Black Ops 3. ESPN has also dedicated their newest issue of their magazine to eSports. Back in April, we reported that Lynch was at Treyarch Studios.

Here’s the cover of the new magazine:

The team at Treyarch put Lynch through the full motion capture session to bring the character to life within the game. Lynch has been a huge fan of the Call of Duty franchise for a while now.

“For Marshawn’s role, we needed an imposing figure,” says Mark Lamia, Treyarch studio head. “When we learned he’s a huge fan, we thought it’d be awesome to have him inside our game.”

“So I’m a villain,” Lynch says gleefully.

“Marshawn Lynch is the perfect match for Call of Duty,” says Eric Hirshberg, CEO of Activision. “I mean, he’s a guy who fills stadiums, crushes competitors and has a Beast Mode. What could be more COD than that?”

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Here’s a video from ESPN on it: