Activision Blizzard has announced today that they have hired the former CEO of ESPN and NFL Network, Steve Bornstein, to head its all new eSports division as the Chairman. In addition, current president of MLG – Mike Sepso – has left his position at MLG and is joining Activision Blizzard to work under this new eSports division as Senior Vice President. 

“Celebrating our players and their unique skill, dedication and commitment is the essence of our esports initiatives,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “Blizzard Entertainment and Activision Publishing have been leaders in the development of esports. With that leadership, our strong franchises, our deep history and experience in esports, and now two additional industry leaders, we intend to further enhance our efforts and make certain this remains an important growth driver for Activision Blizzard.”

Kotick added, “There are no better leaders for this new initiative than Steve and Mike. Steve has unparalleled experience in creating a sports network powerhouse and his groundbreaking leadership at ESPN and the NFL Network shaped how the whole world experiences sports. Mike’s entrepreneurial vision helped make ‘esports’ a household word and he is uniquely positioned to take the experience to the next level.”

“Last year, Activision Blizzard created entertainment that was viewed and played by over 150 million people for more than 13 billion hours,” said Steve Bornstein, Chairman of the new division and former CEO of ESPN and the NFL Network. “I believe esports will rival the biggest traditional sports leagues in terms of future opportunities, and between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry. I’m excited to help Activision Blizzard further its leadership position in esports.”

“As a member of the esports community for over 12 years, I couldn’t be more excited for the future of the sport. I am confident that the company’s industry-leading content will capture the many opportunities we have to entertain and celebrate our players,” said Mike Sepso, Senior Vice President for Activision Blizzard. “Activision Blizzard is uniquely positioned to give millions of fans around the world what they want, and I’m excited to help support this community in a way that honors its history.”

This new team will work on both Activision’s and Blizzard’s eSports intiatives, including the all new Call of Duty World League.

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  • シールズ

    frist

  • Now all that’s left is a Twitch announcement.

  • just drank bleach

    Que?

    • KK5

      True dat

    • KK5

      You are my spirit animal

      • just drank bleach

        Spirit animal? elaborate please.

        • KK5

          You are what I feel on the inside, hidden underneath a veil of awkward high school student

  • RdJokr

    Inb4CoDiscasualgameandthereisnoplaceforcompetitive

    Really looking forward to see where Activision’s taking COD Esports with this.

    • ScOott

      You need to capitalise the start of each word if u ain’t leaving spaces..

      Otherwiseittakesalotlongertofigureoutwhattheotherpersonissayinaltoughthislooksprettykewl

      • RdJokr

        Noted.

        • ScOott

          Dank yew.

  • Ryan Collewijn

    well this should be interesting (= watch ali-a make a video about this lolz

  • KJ

    LET’S GO 2EZ SIT DOWN OLD MAN I’M TURNT WOOOOOO WOOOOOOO WOOOOOOOOO WOOOOOOOOO WOOOOOOOO WOOOOOOOOOO ZIP EM UP I WIPE MY ASS WITH YOUR SALARY KARMA YOU ARE NERVOUS

  • codecell756

    Wow this is exciting news for COD esports and esports in general

  • Colin MacKenzie

    It’s amazing how fast MLG is on the Call of Duty decline right now with Activision accepting the growth of esports and helping it along. I never would have thought MLG as a fragile company until now.

  • DEMOLITION12

    why are they all jews?