Activision Blizzard today announced the launch of a new Consumer Product division, joining Activision Blizzard’s 5 other divisions.

The Consumer Product division will be focusing on making new merchandise (toys, apparels, and more) for all of Activision, Blizzard, and King Digital games. The new division’s CEO and president is Tim Kilpin, former Mattel and Disney executive.

“Inspiring play, competition, and community underpins everything we do, and giving audiences new ways to experience our franchises is core to this commitment,” said Activision Blizzard Chief Executive Officer Bobby Kotick. “Under Tim’s leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.”

Activision Blizzard says this new division “will lead the development of innovative consumer products to expand and deepen audience engagement with Activision Blizzard’s iconic franchises through long-term retail partnerships, high-quality products and all new consumer experiences.”

“Activision Blizzard is a global entertainment powerhouse, and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners,” said Kilpin. “I’m excited to lead this newly-formed division and join Activision Blizzard’s already incredibly talented consumer products team in delivering powerful new partnerships and even more touchpoints to audiences.”

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  • Fourth

  • Can’t wait to roll for the 1 in 999999 chance to get the gold Infinite Warfare poster in Physical Supply Drops!

    • Nicolejsuazo

      Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !sb134c:
      On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. It sounds unbelievable but you wont forgive yourself if you don’t check it
      !sb134c:
      ➽➽
      ➽➽;➽➽ http://GoogleFinancialJobsCash424MarketVisionGetPay$97Hour ★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★✫★★::::::!sb134c:….,….

      • Im a cow you fool, i cannot work! Get back to feeding me Grass!

        • Chocobooo!

          But cow can type on a keyboard.. hmm..

    • Damn beat me to it, haha

  • Biobooster77

    Only currency accepted COD points! shipped in Supply drops with a 1 in a million chance of getting to the right address

  • BradyAlucard

    YOU WERE THE CHOSEN ONES

  • Ranno

    YAY! Let’s make more money! Screw our broken games. They don’t need fixin’. They are playable, aren’t they? You shoot and the bad guy dies. Looks OK to me!
    Money is our number one priority!!

    • GinsuVictim

      Yeah, I’m sure they are pulling programmers away to sew shirts.
      smh…

    • overwatch is broken since when. Last time i checked it was game of the year and the best game of 2016

  • Dre

    How about you guys focus on making a decent game next year instead? Just sayin.

    • Chocobooo!

      Did you even read first before posting a comment? It’s a new division which will focus on merchandise and not game development.

  • Bmeowmix

    Can I get Colaf Duty as my soft drink of choice?

    • lunator100hd .

      Available only in supply drops.

      • jordanxbrookes

        Next there’s going to be a Call of Duty Vending Machine. It’s like a normal vending machine, but the only difference is you put your coins in and the machine will select a drink at random. Oh and unless you spend more money on special COD Coins, your odds of getting the drink you wanted are very slim.

  • PDX Guitar Freak

    Okay where are those dumbasses here that disagreed that COD wasn’t marketing more and more to kids

  • Astraxis

    Wearing an Infinite Warfare hoodie sounds like a great way to get your shit kicked in…

    • lunator100hd .

      What about an MW2 hoodie?

      • MVParalyse

        Anyone wearing a cod hoodie deserves to get bullied

        • lunator100hd .

          Why? Because now battlefield is the cool thing?

          • Because only kids buy that type of crap.

          • MVParalyse

            Wearing anything gaming is just gay

  • Wuddup_fag_juice

    If I find out anyone I know has payed for COD merchandise I will punch them in the fucking throat. Activision are cunts but people who buy into this shit really are stupid cunts. I can’t believe how many hours I put into COD to now see it become a piece of shit and example of corporate cuntistry.

    • joey

      seeing many comments similar to this one slipping through your moderating fingers makes me think you censored my post the other day because i mentioned a spending less and less time checking in here and more checking T2’s page on reddit. come to think of it, there’s got to be an infinite warfare page on reddit.

      i’m OUT!

    • GinsuVictim

      Uh, Keshav….

  • Emre

    Why are there ads between the comments?

    • GinsuVictim

      If I could root my phone and block them, I would. At least they are blocked on my computer.

  • Just dont ruin Overwatch like COD. ty

  • JoyFear

    It’s February. Who’s ready for the next sneak peaks soon starting in May?

  • Ranno

    I just read an article about next COD game called Spiritual Warfare. Pretty sure it’s fake and just a stupid joke.
    You can read about it here: http://babylonbee.com/news/activision-reveals-first-footage-call-duty-spiritual-warfare/

    • Vikerii

      Lol. That would be funny. Not to mention the Supply Drops and spirits needing camos, Aren’t they already invisible?!

  • SPAWNST4R

    should focus on making Not shit games..