EA CEO John Riccitiello, head of the company making this fall’s premiere Call of Duty competitor, Battlefield 3, recently said he hopes that he hopes Call of Duty would “rot from the core.” In Germany, this week, Riccitiello’s counterpart at Actvision, CEO Eric Hirshberg, fired back, defending not just his company’s Call of Duty Modern Warfare franchise but saying that smack talk like that is bad for everyone making games.
“This isn’t politics,” Hirshberg said, as he wrapped up an awards ceremony keynote at the Gamescom event in Cologne. “In order for one to win, the other doesn’t have to lose. This is an entertainment industry, it’s an innovation industry, and at best, it’s an art form… We shouldn’t be tearing each other apart, fighting for a larger slice of the pie. We should all be focused on trying to grow a bigger pie. If we as an industry act like there are a finite number of games in the world, then there will be.” STARTS at 6:50 minute mark.