Activision’s CEO Eric Hirshberg spoke to IGN recently and commented on the success of Call of Duty.

“All I can tell you is that the franchise has never been stronger,” Hirshberg told IGN. “At this moment in time, we have more people playing every month, more people logging on to play every day, a better digital business with people playing longer into the cycle of each product and purchasing more DLC and purchasing micro-DLC and purchasing season passes. Those are all the hard measures. How is the content we’re making selling? Are people enjoying it? That seems to be going well. Then you look at the softer measures, just in terms of social media engagement and video views. Anticipation is high for Ghosts. When you’re building off such a strong foundation of engaged players, that’s usually a pretty good sign.”

Hirshberg went on to talk about some of the features Infinity Ward’s bringing to Ghosts:

“Now, at the end of the day, it all comes down to us making another great game,” Hirshberg continued. “That’s why we set the stage for greatness with Ghosts by wiping the slate clean creatively, not doing another Modern Warfare game with Infinity Ward, allowing them to create an entirely new narrative and cast of characters. We’ve changed to a world where America is not the dominant force, but an underdog. That opened up new visual opportunities. It opened up new gameplay opportunities. We’re shaking things up. Multiplayer is going to have new ideas. Dynamic maps are something we’re doing. Character customization is something we’re doing. The story mode is going to be…I don’t know if you’ve seen what we [showed at E3], but it’s gorgeous. It’s emotional. It’s got a different kind of tonality and feeling to it. It all comes down to us making a great game every time out, and I’m confident that we are going to deliver something special with Ghosts.”

Activision’s CEO also commented on the success of Call of Duty bringing Hollywood Talent to help Ghosts:

“Steven Gaghan is writing the script with us. I’m excited about it,” Hirshberg said. “We’re reaching a point of maturity as an industry where a lot of the top Hollywood talent are gamers. They grew up playing games, the same way we did. They have a natural interest in it just as consumers. The other thing is that people look at where the entertainment audience is migrating and where people are spending the majority of their time and money. It’s an exciting industry to be involved in from that standpoint as well.”

Finally, he talked about the industry:

“I still feel like we have a long way to go as an industry as far as developing the storytelling medium,” he continued. “It’s a gameplay medium first and foremost, and it should be. These are games. They’re interactive experiences. The creative process always starts with that – what would be a fun thing to do? But the level of immersion and the level of connection you can have with the characters, the level of interest we can generate in the storylines, I think can always be improved. I think Steve Gaghan, so far he’s knocking it out of the park for us.”


  • James K

    IThe franchise might be stronger on the outside with sales and all but the inside it’s more unstable like francium.

    The CoD franchise is full of controversy and community mistrust on the
    two main developers. You don’t dig much to find out the daily bog of complaints. Uproar on lag compensation this, feeling home sick about the other developer that, ranting about innovation and squeaker kids 2.0 over there. It’s a gathering negative storm which can intensify at any disastrous news.

    In recent titles, CoD became the villain which not many people wish to
    publicly support outside of the official Youtube channel. People might question your sanity when you say that the current CoD title is fantastic during the middle of its life cycle.

    On Youtube, you don’t see CoD as a respectable title. It’s more like a bar that games shouldn’t go under. Time after time, you’ll see gamers wish for a hero( BF series, Moh:W, Titanfall, Halo 4, etc.) to rise up and overtake CoD in sales, fanbase or both. One day, those gamers will get their wish one day, one way or the other. It’s inevitable but it doesn’t have to be an infamous finale.

    Next- gen will put the franchise to the test to see if the series is still relevant. Even if it means completely changing the formula, the developers must have a keen focus and bountiful creatively to make their projects successful( happiness wise). I don’t know about you guys, but I for one, is looking forward to see future of Call of Duty unfolds–positively or negatively.

    • Rade

      Want a cookie?

    • Rade

      In all seriousness, you are wrong.
      1. Each entry in the Call of Duty franchise has outsold the previous entry.
      2. Since Modern Warfare 2, each entry in the Call of Duty franchise became the top selling game of the year, even Modern Warfare 3, which is the most hate game on the Internet, was the best selling in game in 2011, and the 8th best in 2012.
      3. Type in Call of Duty on YouTube, and you get videos with million of views, from reveal trailers to walkthroughs.
      4. The Internet gives voice to a lot of people, so comment sections on IGN and MP1st may make you think that everybody hates Call of Duty, but 26 profiles on a comment section on a gaming website, is minuscule compared to the 20 million units sold in each Call of Duty entry.

      • Ryan Merrifield

        Everything you stated is correct, and shows that Call of Duty is the largest gaming franchise on the planet. But this isn’t necessarily a good thing for most. What people are talking about is a noticeable drop in quality from games like the original Modern Warfare, and World at War. For many CoD veterans, this was the hay day for CoD; these games were the best (And for me, still are).

        On pages like MP1st, these veterans make up almost all of the traffic, which is why you hear so much discontent with the newer games. I believe CoD as a franchise has gotten so large, that it would be impossible not to splinter the consumer base. Because I guarantee you the majority of their sales come from kids 9-14, which means that they have to tailor the games accordingly. Thats why you see all these crazy new camo packs. Because camo’s like “Party Rock” appeal to the lower ages. Thats why you don’t see frightening zombie trailers, at least until the map has already come out, because even though the game has a Mature rating, people 18+ are the minority of the people playing the game. It’s just business, and Activision is out to make a profit. I know that might sound evil and bad for games, but its reality. And personally, I have no problem with that.

        So on paper, CoD is getting stronger. But in reality, the community is just getting more fragmented which forces the developers to “dumb” the game down so it can sell to the masses. No other FPS gaming franchise has to deal with this. Oh and by the way, Activision already projected Ghosts to sell 15% less copies this year. But, have I pre-ordered Ghosts? Yes. Am I excited to see the future of CoD, let alone the whole industry? Of course I am! But, they have to make Ghosts a fresh and new experience, otherwise BF4, Destiny, The Division, and other fresh new titles will devour CoD in the next-gen battlefield.

        • DanDustEmOff

          I think you are forgetting World of Warcraft, the Sims and Diablo. The majority of the fan base is not 9-14 year olds their key demographic is males aged between 24 and 30. The statements you have made are in correct.

          Call of Duty just needs to fix the core flaws that drove the hardcore fans away in the first place. Give us servers, give us great maps, give us all that CoD does well and improve what CoD does badly.

          On paper and in reality CoD is growing stronger the figures prove so and not just in sales but in online activity. Thing is you and some former players no longer like CoD and prefer other titles but you are in the minority the stats don’t lie.

      • James K

        1-2 I have address that CoD is stronger in sales but the community is weak. Yes, the internet is a small percentage of the community but they are the outspoken minority, which is a lot more beneficial representing the entire community.

        • DanDustEmOff

          The community is far from weak they do their speaking by playing the game rather than moaning about it on the internet. MW3 and Blops 1 each see more online activity on the console than BF3 and most FPS games even MW2 is still in the top 10.

          How can a few disgruntled people and BF fans beneficially represent the entire CoD community. The only issue I have with CoD is its lack of servers and Treyarch’s poor net code, but on a good connection it plays better, is way more intense, competitive and much more fun than any of its competitors.

      • incubusman421

        Cool story bro….I totally agree.

    • ccrows

      Agree and disagree with you.

      “Agree” that COD needs work. Mainly with lag (at times) Although IMO lag is not as bad as some make it out to be. Many just use lag as an excuse for poor play.

      “Disagree” that it’s all Activision’s fault. Let’s be real, the “COD Community” sucks. Most of them hate on COD because it’s “too mainstream”, so they hate on COD just for the sake of hating on COD. (which is why you see so many root for other FPS to take over)

      Activision could re release COD4 or MW2 with updated graphics and remove all the BS that MW2 had, AND the community would STILL HATE on it…

      • DanDustEmOff

        I liked, but the lag is as bad as I make out it has been shown that it lags on split screen let alone on a network. Its not even an excuse for bad play even if I have a piss poor connection I still win games. But there is no excuse for a game that makes as much money as CoD to not have dedicated servers.

        • ccrows

          Dedicated Servers IMO are overrated. I can’t tell you how many times I’ll play a game of NHL hockey online, be in a freakin 1on1 game, and just watch players lag and sometimes even teleport all over the ice. I play other games with DS that have lag too, but when you have a room of just 2 players, that’s ridiculous.

          The ONLY real benefit that I see from using DS is not having to deal with host migration screens and lost connections.

          ^ Sure that’s a nice benefit, but IMHO the lag will still be there…

          • DanDustEmOff

            Dedicated servers IMO are awesome. If you can find a 50 ms ping servers you will experience no lag ever on that server. Play BF or Crysis in fact any shooter on a dedicated server that you get a low ping on and you will understand how good they are. Playing NHL is not a fair assessment of servers they are probably very cheap and there are probably not a huge amount of servers available.

            If you have bad internet and/ or play on Wifi you will always get lag, but I have great internet so do a lot of FPS fans. Dedicated servers with server side hit registration should be normal practice. P2P is a failed attempt to reduce server requirements and costs. It does not work with a modern FPS MW3, Blops 2 and Halo 4 are typical examples of failed P2P titles. The publishers are just trying to cheap us out of what the game deserves. Don’t fall for their BS.

          • ccrows

            I guess BOTH sides would have to have great internet then because my speeds are 36/10/10. Sure it’s not Google Fiber, but IMO my connection is still pretty good.

            IDK, IMO having servers by EA should still be good enough for 2 people in the room. Who knows, maybe I just happen to play against somebody that’s leeching off of McDonald’s WiFi when things get laggy bad.

            Still having 6vs6 is probably gonna be worse especially since people are gonna want to manually party up with different connections/ping speeds…

          • DanDustEmOff

            When playing on a server with server side hit registration the only person having a bad time is the person on a bad connetion.

            6v6 is no problem for a good server, especially when they are capable of having 64 players on them.

  • iSwedishVirus

    “Call of Duty has never been stronger”, should say “Call of Duty has never been stronger thanks to Black Ops 2 and Treyarch”.

    I mean think of it, the reason why there are so many people are still playing Black Ops 2 is because Treyarch did a good with the game, unlike MW3 that Infinity Ward clearly fucked up…

    I honestly think Ghosts will fail sorta, i mean i do think they will bring us a ‘good’ COD game, however they have to step it up!
    Treyarch set the bar pretty high with Black Ops 2. In order for Ghosts not to fail here’s what IW needs to bring to Ghosts:

    * Pick 10 system(a more improved version).
    * Scorestreaks.
    * Show Caps, defs, plants,defues on the score leaderboard.
    * League Play(for competitive players, and people like me who wants to get better at the game).
    * Prestige awards(more choices).
    * Emblem editor.
    * Futuristic weapons like in BO2(IW needs to be creative like Treyarch with weapons).
    * Be able to make choices that effect the storyline in the champaign.
    * Different endings in the champaign.
    * Custom classes in the champaign.
    * New gamemodes.

    What they SHOULDN’T have in Ghosts:
    * Deathsreaks(or do not have lethal deathstreaks).
    * Better maps(not like in MW3, more like MW1,2)
    * If they bring back ‘strike packages’ then don’t have lethal streaks in the ‘support package’.
    * Different weapons, not the same old weapons like in MW3,2,1 etc.
    * Boring grey maps like in MW3(more colorful like in MW2 and BO2)

    This is just what i think, i really hope that Infinity Ward doesn’t fail with Ghosts because if they do…well it’s all up to Treyarch again. Or whatever studio that i making ‘COD 2014’.

    • xx420xx

      >bo2 is good but mw3 fucked up
      for real
      are you really
      can you really say that without laughing

    • James K

      What do you mean: Ghosts shouldn’t have better maps?

      • iSwedishVirus

        lol sorry i meant they shouldn’t have maps that looks like the MW3 maps but maps more like MW1,2 🙂 If you understand?

    • MOS

      Sledgehammer might be making COD 2014, and Treyarch in 2015, seeing as they were set up specifically for Call of Duty and are not working on Ghosts.

    • DanDustEmOff

      Thing is yes Treyarch did a reasonable job with Blop2 features but massively failed to get the core systems in the game to work. Matchmaking is the worst I have ever come across in a CoD game. MW3 see’s much lower traffic than Blops 2 but it still finds me much better matches.

      Some of the things you mention are IW ideas only slightly refined by Treyarch.

      Pick 10 is just a slight variation on create a class which IW brought in way back in CoD 4.

      Score streaks are just a refinement of Kill streaks and it was IW that brought them in and started rewarding objective play back in MW3.
      Prestige awards were also coined by MW3.

      MW3 also has way better maps than Blops 2 and brought in way more game modes than Treyarch in Blops 2.

      League play is awful and is virtually dead, how can you have a competitive game mode on such a connection dependant game. Sure if the had dedicated servers on league play it would be good but it doesn’t therefore it can not reflect any skill.

      All the other things you mention have no real bearing on the core feature of CoD titles which is the MP. I spend about 6-12 hours playing the campaign but days on MP. I wouldn’t even care if there was no SP in Ghosts and neither would most players (probably).

      The only thing I agree with you on is the lethal supports and martyrdom and Dead mans hand. Everything else you stated is utter garbage. When Treyarch can make a game that doesn’t match me half way around the world and manages to group me with players in my own country on a decent ping they have my vote but I have yet to see that day.

  • Freppy

    On Xbox COD is probably good.. BUT on PS3 and PC it sucks. Freezings, sound glitches, bugs, lag,.. Yeah you name it. The best COD game is still COD 4, it worked great even if you played it on Xbox, Playstation or PC. I don’t know why the COD developers can’t continue do such a awesome and good games. I’m moving over to the Battlefield series as they listen to the community and not only the pro gamers and youtubers 🙁 Feels like it’s same old COD with same plastic textures even if they are making new game enginges.. it’s all about the money these day. Releasing new DLCs and such every month. Pay for 1 weapon camo.. you kidding me?!

    Over and out.

    • Freppy’s father

      Did you brush your teeth this morning?

    • Phazz

      Weapon camo costs 2 dollars. Comes with a weapon skin, player card, and reticles. I’d say that’s not a bad deal if that’s something you’re interested in. If you’re not interested in it, don’t buy it. It’s optional. It’s not something that people can buy to give themselves an advantage. It’s just for looks – once again… If you’re into that kind of thing. I don’t know why people complain about things like this.

    • overlord13th

      U r right about cod for sucks..definately great on Xbox but not on ps3..i have both ps3 and Xbox…

  • David Morgan

    I love Call of Duty, I’m not afraid to say it. I buy it every year because I enjoy it and find it massively entertaining. I couldn’t care less what some IGN comments section or groups of people who flock around disliking Cod videos think.

  • lMattW

    Obviously Hirshberg had better information than any of us do, however from my view the next gen of consoles is up for grabs. More and more games are offering a competent or excellent multiplayer experience, and on next gen it’ll almost all be at 60fps. CoD needs to find a new way to stand out.

  • yomama

    jesus whats with all the paragraphs? bottom line is call of duty will kick ass till the end

  • Deadpool

    You forgot the part where nobody cares..

  • Dylan Gordon

    I think ghosts will be a great game. But i hope that captain price can be in there. Kind of like woods in BO2… I hope it doesn’t just stop the characters but gives them an ending.

  • Alex | FamousIsLIVE

    Coming off of their worst game yet I have a hard time believing it is at it’s strongest.

  • daga

    THIS COD WONT OUT SELL BO2 !!!!!!!!!!!!!!!!!!

    • overlord13th

      Leave a message…every call of duty will out sell the next..regardless of its problems its still one of the most competent shooter on the market..period..curiosity alone will have some people purchasing all these people that are whining,,,shit,,they are the first to go and buy…its a good game point blank of the best fps on the market.