Activision and Tesco have announced a new partnership that will allow Tesco to sell a new ‘Call of Duty: Ghosts’ Gift Pack in the UK.
The gift pack includes:
- Touch screen gloves
- Ghosts Beanie
- Dog Tags
“We’re continuing to explore new opportunities and broaden our presence in our existing retail base,” said UK sales director Angela Dickson speaking in the latest issue of MCV.
“This year, we will also have a greater range of licensed merchandise, which will increase in-store awareness. For example, with Tesco, we have an exclusive gifting pack, which will be available across a large number of stores. We see this is an excellent opportunity to extend brand presence, and is a great way to encourage gifting purchase.”
A price has not been announced yet.