Infinity Ward’s Mark Rubin said in an interview with OXM that the majority of people who play Call of Duty games aren’t really hardcore games or even gamers for the matter. The majority are just casual people who play Call of Duty every night, regardless of what platform changes come. They always will and want to play Call of Duty.

We have an enormous amount of players who are more in the casual game space, but they play a lot. It’s kind of a weird, ironic thing to say.

They aren’t hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform. So I think not only will we continue to engage with that existing player base, but we’ll take next gen and see how far we can go with it.

There’s many people out there who buy new consoles just to play Call of Duty; no other games.

And you can see with Activision’s newest advertising campaign for Call of Duty: Ghosts that the company is trying to target the casual folks to play Call of Duty. These new ads are not meant for the hardcore fans, it’s there to show the everyone plays Call of Duty; not a certain age group or profession of people.


  • Sentrymann

    ….They play the game a lot, every night even….but they aren’t “gamers” at that point? Yeah I don’t know…

    • Matt Trumble

      he is saying they really dont play to get their kd up or to win every game they just come home and play a little cod

      • Siftblade of Rivia

        So I’m not a gamer because I play for fun? My KD is in the shitter at a whopping .52, I don’t play league, and I don’t care about all that crap. Who cares about KD? Do you get anything for it? Half my games on COD, I run around with a combat shield or combat knife, or a crossbow and balistics? Why? Because after you get bored of basically beating the game, you can always have fun fucking around with friends. Yesterday me and a group of friends got together, all got riot shields, trophy systems, and scavenger, and hid in the back corner of the map, like a turtle in it’s shell. The other team took 7 minutes to find us! I had a good time. I play GTA. I don’t grind to rank up or make money, I drive around. Being a gamer isn’t about being the best. It’s about doing what you want, with the people you want to, whenever the hell you want. I can be soaring around with my buddies in a private jet, and with the change of a disk and a loading screen, I’ll be fighting a zombie apocalypse with my best friends. Killing dragons, roaming space, deep sea adventures, the midst of a modern war, any time I want, with whoever I want. That’s why I’m a gamer. So what, I never 100% completed Skyrim, I’m at the bottom of the COD leaderboards every game, or that I don’t give a rats ass about how to level up quick in GTA. I play for fun, but I’m still a gamer. Damn, what a rant that was.

        • xx420xx

          you dont care about it because ur fucking BAD LOL

          • Siftblade of Rivia

            fuck offf to reddit

          • xx420xx

            epic meme

          • Rai

            What’s so bad about reddit? Always see comments like this O_O

          • Siftblade of Rivia

            I’m mocking xx420xx. He always says “fuck offf to reddit” at random times.

          • Rai

            Oh him lol….that means….”420crackshack420″….that was!…
            That other comment you posted was too good. Time to edit my reply to it…

        • Matt Trumble

          well that means your a casual gamer not a hardcore gamer and like he said thats most of the audience

          • Siftblade of Rivia

            I play multiple games daily for hours, but I have fun. Casual gamers seem more like once or twice a week, 1-2 hours. I don’t get it. If that’s what a casual gamer is, then 90% is casual. Only the achievement hunters and competitors are hardcore, that’s a pretty small amount.

        • Boomboom

          I understand what u mean. Even know im a person who likes to try and do good i know exactly what u mean cuz the game can get boring after playing it day after day doing the same thing

    • xx420xx

      theyre not a gamer if theyre fucking bad and play for fun lol

      • LiquidCourage311

        I disagree, you don’t have to be good to be a gamer. You just have to enjoy it and make it a part of your life.

      • Brandalf

        If you play any form of video games, you’re a gamer. Being a gamer means you play games, be it mobile, console, PC or Facebook. You may be a casual gamer, but you’re still a gamer. Skill has absolutely nothing to do with it.

        • xx420xx

          so im a beatboxer because i make a retarded noise every night lol

          • Siftblade of Rivia

            You make retarded noises every night? Dude.. You need a doctor.

          • xx420xx

            fuck ur beyond retarded

          • Siftblade of Rivia

            Which explains why I can spell words correctly and put them in a correct sentence structure and you can’t? Yeah, brilliant.

    • Brandalf

      Get outta here with your sensible logic, this is the internet!

    • Mike

      If the ONLY game you play is CoD, you’re not a gamer.

      • TheShadowReaper

        go somewhere else to play it stupid.

  • Chaos

    Well those “casual” gamers are gonna have a hard time in these next 1-3 years because the competitive side of COD is growing A LOT and all those casual gamers are gonna get stomped in every match they play.

    • CoDforever

      True that ! people think theyre good when the play bad players, but when they go up against people that have the same mentality .. . I also hate they people that say competitive is for ‘losers’ but i play league play all the time and i have a lot more fun than public matches . I dont play competitive to play competitive, I play competitive for FUN. I dont play League play knowing im gonna make ‘millions’ . I mean, idc for money but i love competitve cod ! Besides, playing pubs has gotten really boring now.

    • Klausiito

      Maybe the Xbox One SmartMatch feature will help with that.

      • Siftblade of Rivia

        Child: “Kinect, help me find players as bad as me.”
        Kinect: *Beep Boop Boop Beep*
        Kinect: “Match found: Joining XxXxEliteScopesxXxX, Moo_Im_A_Dolphin, CrackerJackIsWhack, DVonderhaar, 420crackshack420, FaDe In, FaDe Out, TmarTn, lol_LMG_yay, [Troll]Corner_Trapper”

        • Klausiito

          SmartMatch is automatic, no need of Kinect, man.

          • Siftblade of Rivia

            It’s called a joke.

        • Guest

          LOL Dem names. Love the “Dvonderhaar” and TmarTn hahaha 😀

        • Rai

          Dat comment…..Dem names….

        • Boomboom

          Hahah who made up that comment is one creative dude haha so funny. But highly doubt it will be like that.

    • bsktballmsu1

      competitive is gonna take a hit with ghosts but will probably will be better than ever with black ops 3 or whatever treyarch decides to call it

    • Boomboom

      Thats so true because i know for myself that i love playing competitive. Its way more fun then pubs plus u get to try hard and think about what our doing. I cant wait for ghost, the first day it comes out I’m playing competitive .

  • TheTruDoc

    As long as they don’t ask these youtube commentators their opinions on how to make ghost good, then I will be fine. BO2 done that and look how that game turned out. Thanks Tmartn.

  • I think Mark was drunk

    • ip x Warrior

      And Riley is high

  • Im getting next-gen mostly for CoD, not going to lie. That and Planetside 2, and warframe, and warthunder. ok thats it.

    • Brandalf

      Funny that I have had access to Planetside 2 and Warframe for a long while on PC, but never bothered with them. Actually I take that back I did download Warframe about a week back, played for about an hour or two and uninstalled it. It wasn’t bad, but it wasn’t anything special either IMO.

      • DanDustEmOff

        I uninstalled PS2 a week a go the game is awful it’s more of a subscription based game and there’s hardly any servers in Europe.

        • Good thing I dont live in europe. I like 2000 vs 2000 player battles that last weeks long and have maps the size of Canada

          • DanDustEmOff

            Lol… seriously though after doing some checks the global server count is appauling too. 4 US (2 east 2 west) Europe 4 and 1 Oceanic. That tells you all you need to know about PS2.

      • Well I got a clan that I can buy a Dojo with, and hang out, and show off our space ninjas in. I think it will be fun. It is free, so got nothing to lose.

  • Guest

    is it just me or does it look like that boy is holding an N64 controller? :s maybe i’m just seeing crap

  • BatteShit 4 – Only in BS4

    Im a hardcore gamer and i play cod a lot .. Thanks a lot IW, i feel stupid now

  • zereaux

    anyone else notice his controller is upside down

    • Korflock

      They changed the picture haha

  • Brandalf

    In other news the sky is blue and grass is green….the majority of gamers are casual, especially on console which is where most multiplatform games make their money these days. So this is kind of a given.

  • ccrows

    Who cares if they are “casual” or “hardcore”?

    If they are in the lobby with you and they aren’t cheating/boosting/whatever does it really matter?…

  • Dheld off

    What he is saying is that they weren’t gamers before but now they are since they’ve been introduced to cod and love it and play it like they’re hardcore

  • Jared

    I’m glad infinity ward realizes that no one wants competitive shoved down their throats. It’s ok to support it, not make the whole game and every update revolve around it.

    • Jon Cameron

      It’s also just as okay to base the game around it too. Maybe it’s because you haven’t had the pleasure of playing any video game built with a competitive scene in mind, but they’re usually pretty fun.

  • Jared

    I pray that treyarch does not make their next game 100% for competitive nerds. If it is it will fail and lose even more sales just like black ops 2

  • Manx Mouse

    I liked that he didn’t focus on the hardcore gamers…but it’s all the tryhards that are gonna hurt em

  • Batman


    This means that they game is made for noobies, weapons have no recoil/deathstreaks/small stupid maps….

    Please can you atleast once put the spotlight on the hardcore fans for ghosts?

  • Blaine

    You’ve got to be kidding me… here I was think Ghosts was going to require a little more skill than MW3 and MW2 but fuck me sideways… here we go again.

    I actually liked BO2 because it required at least a couple ounces of skill. Not like Battlefield does, but more than the typical IW game. The guns weren’t easy-mode so it took a bit of effort to have a good game, and I enjoyed that more.

    I’m not a competitive gamer. I’ve never played League in BO2 or any kind of competitive COD. But I liked that the game was built around hardcore competitive gaming, just because it made it so the base game required some skill.

    So let me guess, deathstreaks are coming back, the ACR 6.8 will be reincarnated as the SC2010 with literally no recoil and a 3 shot kill, the game will have absolutely no regard for balance, and getting a kill will take 0 effort. Fantastic. Think I might cancel my pre-order…

    • Brandalf

      You’re reading WAY too much into the statement. You name a game and chances are the majority of the people that play it are casual gamers. That’s just the truth of the market. Just like most people that watch movies aren’t analyzing them for their artistic merits.

  • Siftblade of Rivia

    Was this picture taken in 1990? That quality..

  • The same is happening to gaming in general. “Hardcore” gamers are an oxymoron.

    • Xaxal_Ravenguard

      Depends on where you look.

  • 3rdWorldMafia

    Yeah, my dad is a fan on Call of Duty.

  • chris

    All I ask is that they don’t CATER the entire game to the guy who plays but doesn’t get it…. I’m tired of campers with weird attachments, sure who isn’t? But the guy who goes 1 and 15 is equally a problem

  • Alex | FamousIsLIVE

    He probably would have been better off to not even say anything lol. I could see people getting upset about this -__-

  • Connor Williams

    Am I the only one who noticed the random bowl of cherry tomatos on the table?


    Nice job turning on your fan base. Just prove everyone wrong already and quit discrediting your fans, like, holy crap IW. It’s not our fault you don’t have to put up with backlash from the ignorant denizens of gaming. Saying your fan base isn’t “Hardcore” or “Gamers” lol. Really? Low blow. Anyone who dedicates time to any game is a gamer, no matter what medium. Be it PC, Xbox, PlayStation, or Appstore. I try to disconnect myself from the “gamer” culture purely because gamers are biased, crybaby, entitled, retarded fan boys 90% of the time, but I’m looking forward to CoD shitting on haters again. Like the May weather of gaming. I just can’t do it when devs try and point the finger at the demographic because they can’t please em all. Pigs. Disgusting.

  • derp

    I’m glad they finally realized who their main audience is.