UPDATE – September 15th: Twitter user @Mrkush2 has sent us an image of the packaging.
— Mountain Dew® (@MountainDew) July 28, 2015
Mountain Dew has just announced a new Dew and Doritos promotion for the Black Ops 3 Zombies mode. The promotion will give fans access to Double XP in the Black Ops 3 Shadows of Evil Zombies mode.
Mountain Dew and Doritos has stated that the promotion will start on October 5th in the US, and fans can visit DewandDoritos.com to learn more after the October launch day. Codes in select marked packages of Mountain Dew and Doritos products will give fans access to 30 minutes of exclusive Zombies Double XP a day in Shadows of Evil map. This promotion is exclusive to the US.
The Zombies mode in Black Ops III features its own XP progression system for fans – a first for the Call of Duty® franchise – adding greater depth and more re-playability to the Zombies gameplay that players have come to expect. Starting in early October, fans in the U.S. can collect codes from specially marked packages of DEW® and Doritos products to redeem points and earn up to 30 minutes of exclusive Zombies Double XP per day as well as the chance to win other great prizes.
“DEW and Doritos are excited to take the ‘Fuel Up for Battle’ program to a new level by giving gamers for the first time Double XP in Zombies mode,” said Greg Lyons, vice president of marketing, Mountain Dew. “Gaming is in our brand’s DNA, and partnering with Doritos to bring one-of-a kind gaming promotions and exclusive opportunities to our fans is something we are very proud of.”
“The DEW and Doritos ‘Fuel Up for Battle’ promotion is another example of PepsiCo’s strength in building integrated food and beverage marketing campaigns,” said Jeff Klein, vice president of marketing, Frito-Lay. “We are delighted to engage consumers with exclusive experiences through our unmatched brands in combination with blockbuster video games.”
With the new promotion, fans can purchase any 3.125 oz. specially marked bag of Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Nacho, Doritos Jacked Ranch Dipped Hot Wings, Doritos Jacked 3D Jalapeno Pepperjack flavored chips, or 3.75 oz. Doritos Dinamita Chile Limon flavored chips. Mountain Dew is bringing back fan favorite Game Fuel flavors including Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game Fuel Berry Lime. The Fuel Berry Lime packaging was leaked in late May.
Fans in the US can start to visit select retailer and online retail stores to get specially marked Black Ops III Mountain Dew and Doritos packages on October 5th.