Activision Blizzard confirmed during their Q4 2016 Earnings Call that the entire company, across Activision and Blizzard titles, made over $3.6 billion just from in-game content sales. In-game content sales includes Call of Duty Points, Overwatch Loot Boxes, and more.
Activision Blizzard said that they are still in the ‘early days’ of realizing the full potential of in-game content sales, and further stated that “more” is coming.
For Call of Duty, Call of Duty: Black Ops 3 brought in record revenue for Activision. Activision had over 51 million active users in 2016 across Activision titles, a record for a year for the company. For the first time ever, Activision stated that Call of Duty Points sales were higher than that of DLC/Season Pass sales for Call of Duty: Black Ops 3.