Looks like Activision is going all in on Call of Duty: WWII hype and marketing.

Big billboard advertisements for the game have started to appear in both Paris and London, with the entire BF IMAX in London covered with WWII ads across all sides.

Image credits: @Rampageinthebox, @_oxygenJF, @SHGames, @MichaelCondrey, @OMGItsAlia, @MaximeChao