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Activision Blizzard announces new licensing partners for 2019

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Activision Blizzard Consumer Products Group, a wholly owned subsidiary of Activision Blizzard, today announced new and returning licensing partners for their franchises at this week’s Licensing Expo 2019.

“Activision Blizzard has a portfolio of some of the world’s most beloved franchises, and our aim is to work with world-class licensees that enrich our fans’ experience around the world,” said Steve Young, President of Activision Blizzard Consumer Products Group. “The fan experience is at the center of everything we do, and we’re thrilled to create new opportunities for players to immerse themselves and show their passion for Activision’s and Blizzard’s games through relationships ranging from LEGO to UNIQLO.”

For Call of Duty, Activision has announced a new partnership with DRKN, a fashion company, to debut a high-end capsule collection this Fall at retailers. In addition, in Europe, Activision is partnering with Fashion UK for a range of items coming this Fall.

This year, the definitive, first-person action series Call of Duty continues to build on a successful 2018 with new collaborations and offerings. International streetwear brand DRKN, in collaboration with Activision, will launch a high-end Call of Duty capsule collection, which will be available Fall 2019. Additionally, Fashion UK, newly appointed Pan-European apparel and fashion accessory collaborator, will develop and offer a range of products across a wide selection of retailers, available this Fall. Following the May 30 game announcement, ABCPG worked with Bioworld, KontrolFreek, New Era and international companies Pyramid and Fashion UK on a range of products to drive further excitement around the reveal of the highly anticipated Fall launch. Furthermore, Astro, Scuf Gaming, Surreal, and Rubber Road will return with Call of Duty licensed programs this year.

2019 marks the 40th anniversary of Activision and its rich history helping to support and define the standard for innovation within the video game industry. Looking into Activision’s past, present, and future, we want to celebrate gamers – across generations – by leaning into the strong consumer demand for retro properties with the reemergence of iconic characters from the Crash Bandicoot and Spyro franchises. ABCPG is dedicated to fully embracing the possibilities with consumer products for Crash Team Racing as well as for the critically acclaimed Sekiro™: Shadows Die Twice.

Activision also shared a first look at an upcoming Captain Price figure that will be available this year alongside the launch of Call of Duty: Modern Warfare.

The company also shared in the press release that they are actively exploring options for expanding their consumer product reach for Call of Duty esports as the new franchised Call of Duty league is expected to launch in 2020.

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Activision

Activision files cease and desist letter against another cheat manufacturer

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Activision Blizzard continues to take down cheat manufacturer sites to stop the spread of different cheats for Call of Duty: Modern Warfare and Warzone.

In August, the company filed a lawsuit against CXCheats for illegally creating cheats to be used in an IP owned by Activision Blizzard. CXCheats since deleted all cheats for Modern Warfare and Warzone in compliance with the lawsuit.

Now, in September, another large cheat manufacturer, GatorCheats, has said that Activision Blizzard has filed a cease and desist letter to stop them from making cheats for Call of Duty games.

The owner of GatorCheats said in their Discord that the first letter was filed by in May 2020, but they did not fully comply with that – opting to allow cheats to continue to be available.

In May 2020, Activision Blizzard’s attorneys contacted me via a Cease and Desist letter. Considering this event, I decided to act on my already pending decision to close all sales to new customers for my product relating to Modern Warfare and Warzone.

Activision has since escalated the requests. In Sept. 2020, the owner of GatorCheats claims that Activision Blizzard served another cease and desist letter. But, this time, a PI showed up at his residence with the letter and informed him of what Activision knows about their site and the owners behind it.

In September 2020, Activision Blizzard’s attorneys had another Cease and Desist letter hand delivered to me by who I assume was a PI, considering he knew my family members by name and made a point to showcase that he did. Also in September 2020, I received very clear communication in a follow up from Activision Blizzard’s attorneys communicating that they would litigate (file a law suit against me) if I didn’t comply with continuation of stopped sales as well as a complete stoppage of interaction with and updating of any products related to their client’s products.

The full letter from the owner states that he will “never make or create” a cheat for an Activision Blizzard product again after receiving the letters and a visit from them at his house.

Activision has not commented on their anti-cheat initiatives since June, where the company said they continue to ban players on a regular basis.

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Call of Duty: Modern Warfare

Activision files lawsuit against cheat manufacturer

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Activision filed a lawsuit to sue a company responsible for creating hacks and exploits for Modern Warfare and Warzone.

Activision has sued CXCheats for illegally creating cheats to use in Call of Duty, the company announced.

CXCheats claims on their website that they are “dedicated to quality.”

This is a pathetic marketing line to convince users to buy cheats to use in Call of Duty.

The owner announced on Discord (message posted to Reddit) that they are removing Warzone cheats from their site.

Announcement Message

As some of you may know, Activision Publishing, Inc. has filed a lawsuit against CXCheats and has made it clear to us that our services violate their Terms of Use.

As a result of our lawsuit with Activision, we have agreed to cease development and support for all Call of Duty related products or services sold through the site. These products will not be returning to CXCheats in any form. You also should be aware that using third-party tools in Call of Duty may result in the suspension or banning of your account by Activision Publishing, Inc. or the game’s developers. We apologize for any pain we’ve caused to players of Call of Duty.

Call of Duty: Warzone has been experiencing an intense amount of hackers since the game’s launch on March 13 on the PC platform.

With cross play, the hacks impacted the console players as well. PS4 players have opted to disable cross play to avoid them. Xbox players currently cannot disable cross play for unknown reasons.

CXCheats said on Discord that any user found using their software in Warzone will be banned, permanently.

Any user who utilizes unauthorized third-party software to gain an unfair advantage, manipulate stats, and/or manipulate game data is subject to penalty. Unauthorized third-party software includes, but is not limited to, aimbots, wallhacks, trainers, stats hacks, texture hacks, leaderboard hacks, injectors, or any other software used to deliberately modify game data on disk or in memory.

As of now, Activision has not commented on the lawsuit.

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Former MLB executive joins Activision Blizzard to lead Sports & Entertainment

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Activision Blizzard announced this week that former MLB executive will be joining the company starting August 17 in a newly formed position of President of Sports & Entertainment.

Petitti was the Deputy Commissioner and COO of MLB for years.

“Tony is one of the most highly regarded executives in sports and entertainment,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “His success in media and as Deputy Commissioner and Chief Operating Officer of Major League Baseball is the perfect blend of skills to help us realize our aspirations for esports and our related businesses. He is admired by owners, media executives, players and fans.”

“Bobby Kotick has been translating his vision into opportunity at Activision Blizzard for 30 years. I couldn’t be more excited to use my own 30 years of sports and entertainment experience to help Activision Blizzard realize its ambitions,” said Petitti. “It’s clear to me the company has an incredible opportunity to connect players and fans in new and innovative ways, and I’m excited to be joining the company at such an important moment in its history. The last 12 years in baseball have been extraordinary for me and I am especially grateful for the leadership and mentorship that Commissioner Manfred provided to me and the League.”

Tony Petitti will join on to be in charge of the company’s esports businesses, which include Overwatch League and Call of Duty League, consumer products division, and films & television division.

Petitti will report directly to Activision Blizzard CEO Bobby Kotick.

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