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Activision Blizzard generated $1.37 billion in MTX revenue in Q2

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Activision Blizzard has reported their Q2 Earnings Result this afternoon. Due to the quarantine and increase in gamers between April and June, the company’s earnings were at an all time high. 

Activision Blizzard generated $1.37 billion in revenue from in-game net bookings, which is microtransactions and DLC sales for their franchises.

“Our mission to connect and engage the world through epic entertainment has never been more meaningful,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “Our 400 million players continue to experience fun, joy and accomplishment through our games. Our record engagement resulted in greater revenue and earnings per share than previously forecast. While economic uncertainty could have an impact on our near-term results, the initiatives that drove our growth for the first half of the year should also provide the foundation for long-term growth.”

In-game net bookings were $1.37 billion, as compared with $778 million for the second quarter of 2019.

The company also says that Call of Duty had an incredible quarter with in-game net bookings from Modern Warfare and Warzone currently five times higher than the same quarter one year ago. Call of Duty: Mobile also performed well.

Here’s the two major highlights:

  • Call of Duty in-game net bookings more than doubled quarter-over-quarter and were around five times higher than the year-ago quarter, reaching a new quarterly record.
  • Call of Duty Mobile saw strong sequential growth in engagement and player investment, benefiting from both shelter-in-place tailwinds and the team’s ongoing work to further optimize gameplay, monthly seasonal content and the in-game economy. The game climbed the top-grossing charts in US app stores, with each of the three seasons in Q2 generating more net bookings per day than the prior.
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Activision

Activision files cease and desist letter against another cheat manufacturer

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Activision Blizzard continues to take down cheat manufacturer sites to stop the spread of different cheats for Call of Duty: Modern Warfare and Warzone.

In August, the company filed a lawsuit against CXCheats for illegally creating cheats to be used in an IP owned by Activision Blizzard. CXCheats since deleted all cheats for Modern Warfare and Warzone in compliance with the lawsuit.

Now, in September, another large cheat manufacturer, GatorCheats, has said that Activision Blizzard has filed a cease and desist letter to stop them from making cheats for Call of Duty games.

The owner of GatorCheats said in their Discord that the first letter was filed by in May 2020, but they did not fully comply with that – opting to allow cheats to continue to be available.

In May 2020, Activision Blizzard’s attorneys contacted me via a Cease and Desist letter. Considering this event, I decided to act on my already pending decision to close all sales to new customers for my product relating to Modern Warfare and Warzone.

Activision has since escalated the requests. In Sept. 2020, the owner of GatorCheats claims that Activision Blizzard served another cease and desist letter. But, this time, a PI showed up at his residence with the letter and informed him of what Activision knows about their site and the owners behind it.

In September 2020, Activision Blizzard’s attorneys had another Cease and Desist letter hand delivered to me by who I assume was a PI, considering he knew my family members by name and made a point to showcase that he did. Also in September 2020, I received very clear communication in a follow up from Activision Blizzard’s attorneys communicating that they would litigate (file a law suit against me) if I didn’t comply with continuation of stopped sales as well as a complete stoppage of interaction with and updating of any products related to their client’s products.

The full letter from the owner states that he will “never make or create” a cheat for an Activision Blizzard product again after receiving the letters and a visit from them at his house.

Activision has not commented on their anti-cheat initiatives since June, where the company said they continue to ban players on a regular basis.

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Call of Duty: Modern Warfare

Activision files lawsuit against cheat manufacturer

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Activision filed a lawsuit to sue a company responsible for creating hacks and exploits for Modern Warfare and Warzone.

Activision has sued CXCheats for illegally creating cheats to use in Call of Duty, the company announced.

CXCheats claims on their website that they are “dedicated to quality.”

This is a pathetic marketing line to convince users to buy cheats to use in Call of Duty.

The owner announced on Discord (message posted to Reddit) that they are removing Warzone cheats from their site.

Announcement Message

As some of you may know, Activision Publishing, Inc. has filed a lawsuit against CXCheats and has made it clear to us that our services violate their Terms of Use.

As a result of our lawsuit with Activision, we have agreed to cease development and support for all Call of Duty related products or services sold through the site. These products will not be returning to CXCheats in any form. You also should be aware that using third-party tools in Call of Duty may result in the suspension or banning of your account by Activision Publishing, Inc. or the game’s developers. We apologize for any pain we’ve caused to players of Call of Duty.

Call of Duty: Warzone has been experiencing an intense amount of hackers since the game’s launch on March 13 on the PC platform.

With cross play, the hacks impacted the console players as well. PS4 players have opted to disable cross play to avoid them. Xbox players currently cannot disable cross play for unknown reasons.

CXCheats said on Discord that any user found using their software in Warzone will be banned, permanently.

Any user who utilizes unauthorized third-party software to gain an unfair advantage, manipulate stats, and/or manipulate game data is subject to penalty. Unauthorized third-party software includes, but is not limited to, aimbots, wallhacks, trainers, stats hacks, texture hacks, leaderboard hacks, injectors, or any other software used to deliberately modify game data on disk or in memory.

As of now, Activision has not commented on the lawsuit.

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Activision

Former MLB executive joins Activision Blizzard to lead Sports & Entertainment

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Activision Blizzard announced this week that former MLB executive will be joining the company starting August 17 in a newly formed position of President of Sports & Entertainment.

Petitti was the Deputy Commissioner and COO of MLB for years.

“Tony is one of the most highly regarded executives in sports and entertainment,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “His success in media and as Deputy Commissioner and Chief Operating Officer of Major League Baseball is the perfect blend of skills to help us realize our aspirations for esports and our related businesses. He is admired by owners, media executives, players and fans.”

“Bobby Kotick has been translating his vision into opportunity at Activision Blizzard for 30 years. I couldn’t be more excited to use my own 30 years of sports and entertainment experience to help Activision Blizzard realize its ambitions,” said Petitti. “It’s clear to me the company has an incredible opportunity to connect players and fans in new and innovative ways, and I’m excited to be joining the company at such an important moment in its history. The last 12 years in baseball have been extraordinary for me and I am especially grateful for the leadership and mentorship that Commissioner Manfred provided to me and the League.”

Tony Petitti will join on to be in charge of the company’s esports businesses, which include Overwatch League and Call of Duty League, consumer products division, and films & television division.

Petitti will report directly to Activision Blizzard CEO Bobby Kotick.

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