Activision Blizzard has announced that the company has generated over $956 million in revenue from microtransactions in Q1 2020, meaning January – March.
The number highlights the success of the in-game content in Call of Duty: Modern Warfare and the release of Call of Duty: Warzone.
“Our goal to connect the world through epic entertainment is more important to our players than ever before,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “We delivered strong financial results for the first quarter, and are raising our full year outlook. I have been awestruck by the strength of our employees and their families during this difficult time. Whether managing healthcare or childcare, performing public service or community service, our teams around the world have shown ingenuity and resilience. In the face of so many difficulties, our employees have made certain that the joy, the engagement, and the benefits of gaming remain an effective way to help keep our 400 million players around the world connected and safe.”
In-game net bookings were $956 million, as compared with $794 million for the first quarter of 2019.
Activision Blizzard also says that Call of Duty: Modern Warfare, from launch to date, has now sold more copies and has more players online than any other Call of Duty title to date.
The company also revealed that Call of Duty: Warzone is now at 60 million players to date, since its launch on March 11, 2020. Activision says in-game content revenue doubled year over year in Modern Warfare compared to Black Ops 4 in Q1 2019.
- Activision had 102 million MAUsD in the first quarter.
- Call of Duty: Warzone launched on March 10, 2020 and has reached over 60 million players to date.
- Life-to-date, Modern Warfare has sold through more units and has more players than any prior Call of Duty title at this point after its release.
- In the first quarter, Call of Duty: Modern Warfare® unit sell-through was the highest for the franchise outside of a launch quarter. Following substantial year-over-year growth versus the prior title in January and February, unit sell-through accelerated in March, driven by upgrades from Warzone as well as rising demand amidst shelter-at-home conditions.
- Also in the first quarter, Modern Warfare in-game net bookings more than doubled year-over-year versus Black Ops 4.
Activision also highlighted that Call of Duty: Mobile continues to see success:
- Call of Duty Mobile continued to build on last October’s breakout launch with new content, features and events aimed at optimizing engagement, retention and player investment.The game saw increased reach and engagement in March, driven by an increased cadence of compelling content and events as well as shelter-at-home tailwinds.