Activision Blizzard Inc has announced Helaine S. Klasky, former GE executive and Chief Communications of SoundExchange, as the company’s new Chief Communications Officer effective immediately.

Klasky replaces Kristin Binns, who was previously a Twitter executive that became the Chief Communications Officer at Activision for 2.5 years now.

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Klasky worked as the Chief Communications Officer of SoundExpand, a non-profit collection rights organization. Prior to that, Klasky was head of communications and public affairs at GE team and has worked at Yale and the US Department of Treasury in her career.

“Activision Blizzard is one of the most forward-thinking, creative brands across the media and entertainment landscape,” Klasky said Monday in a statement to The Hollywood Reporter. “Alongside Bobby and his team, I’m looking forward to building the next chapter of their remarkable story.”

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“I’m thrilled to welcome Helaine to the team,” said Kotick. “With more than 25 years in strategic communications and public affairs, her experience will be invaluable to our organization. She’s the right person to help us tell the next chapter of the Activision Blizzard story.”

This is the second new Activision Blizzard executive to be announced this month, with Daniel Alegre being named the company’s new Chief Operating Officer.

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