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Activision Blizzard Second Quarter 2016 Results Recap: IW preorders down, in-game content sales increased

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Activision Blizzard announced their second quarter 2016 results earlier and revealed some interesting details about what’s been happening in the company over the last few months. In this post, we recap all of the things they talked about.

The first thing they revealed was that Call of Duty in-game content sales were at a record high this year, driven by Call of Duty: Black Ops 3 DLC map packs and Supply Drops. They revealed that in-game content sales has doubled since last year for Call of Duty.

From May 2016 through August 2016, Activision Blizzard (the entire company, across all of the publisher’s titles) made over $1 billion just from in-game content sales. The press release notes that in-game content refers to DLC Map Packs, Loot Boxes, Supply Drops, and more. Activision also confirmed that Call of Duty: Black Ops 3 continues to be the best selling next-generation console title life to date, according to NPD data.

In regards to Call of Duty esports, Activision announced that the Call of Duty World League had over 33 million views accumulated for the Stage 1 events, which is a 5 times increase compared to last year. Activision states that they anticipate that the upcoming Call of Duty World League Championship (set to take place September 1-4 at Call of Duty XP), which will feature a $2 million prize pool, will be the most watched Call of Duty esports event to date.

In regards to Call of Duty: Infinite Warfare, Activision CEO confirmed that overall preorder numbers are down this year compared to last year. They stated that the company has made marketing adjustments, including having a huge event at Call of Duty XP to reveal Infinite Warfare multiplayer and talk more about the entire game. Activision CEO said that the team at Infinity Ward is extremely excited and proud of Call of Duty: Infinite Warfare.

Activision also confirmed that the preorders for Call of Duty Infinite Warfare’s collector’s editions (Legacy, Digital Legacy, Digital Deluxe, and Legacy Pro) are higher than any Collector’s Edition in Call of Duty, thanks to the editions including Call of Duty: Modern Warfare Remastered. Activision CEO said that “Modern Warfare Remastered is the best bonus content we’ve ever offered.” They also revealed that the digital editions are doing well in terms of preorder numbers.

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Activision CEO followed up to talk more about the response to Call of Duty: Infinite Warfare. He said that “the more people see, the more people are getting excited,” revealing that the title won 25+ awards at E3 and has received the most positive response from press than ever before. Activision has been promoting that GameInformer awarded the title ‘Best Shooter’ at E3 across its site and social media. He also talked about the fact that, at this time last year, all of the modes of Call of Duty: Black Ops 3 were revealed, which resulted in higher preorder numbers at the time, and the title also had a beta as a preorder incentive. It appears that Activision believes Call of Duty XP will help give players many more details about Call of Duty: Infinite Warfare, which might help increase the preorder numbers.

For all of Activision’s (only Activision titles, which includes Call of Duty, Destiny, Skylanders, and more), the number of active players reached a record high for this time of the year — 49 million players. Activision continues to state that monthly active users for Call of Duty has been the highest this year than ever before.

Activision also re-confirmed that the fourth DLC Map Pack for Call of Duty: Black Ops 3 will launch after the Call of Duty XP event, which takes place September 2-4, first on PlayStation 4. The company stated that fans at Call of Duty XP can go hands on with DLC 4, alongside Call of Duty: Infinite Warfare and Call of Duty: Modern Warfare Remastered.

SOURCE: Activision Blizzard (and Activision Slides)

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Activision files cease and desist letter against another cheat manufacturer

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Activision Blizzard continues to take down cheat manufacturer sites to stop the spread of different cheats for Call of Duty: Modern Warfare and Warzone.

In August, the company filed a lawsuit against CXCheats for illegally creating cheats to be used in an IP owned by Activision Blizzard. CXCheats since deleted all cheats for Modern Warfare and Warzone in compliance with the lawsuit.

Now, in September, another large cheat manufacturer, GatorCheats, has said that Activision Blizzard has filed a cease and desist letter to stop them from making cheats for Call of Duty games.

The owner of GatorCheats said in their Discord that the first letter was filed by in May 2020, but they did not fully comply with that – opting to allow cheats to continue to be available.

In May 2020, Activision Blizzard’s attorneys contacted me via a Cease and Desist letter. Considering this event, I decided to act on my already pending decision to close all sales to new customers for my product relating to Modern Warfare and Warzone.

Activision has since escalated the requests. In Sept. 2020, the owner of GatorCheats claims that Activision Blizzard served another cease and desist letter. But, this time, a PI showed up at his residence with the letter and informed him of what Activision knows about their site and the owners behind it.

In September 2020, Activision Blizzard’s attorneys had another Cease and Desist letter hand delivered to me by who I assume was a PI, considering he knew my family members by name and made a point to showcase that he did. Also in September 2020, I received very clear communication in a follow up from Activision Blizzard’s attorneys communicating that they would litigate (file a law suit against me) if I didn’t comply with continuation of stopped sales as well as a complete stoppage of interaction with and updating of any products related to their client’s products.

The full letter from the owner states that he will “never make or create” a cheat for an Activision Blizzard product again after receiving the letters and a visit from them at his house.

Activision has not commented on their anti-cheat initiatives since June, where the company said they continue to ban players on a regular basis.

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Activision files lawsuit against cheat manufacturer

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Activision filed a lawsuit to sue a company responsible for creating hacks and exploits for Modern Warfare and Warzone.

Activision has sued CXCheats for illegally creating cheats to use in Call of Duty, the company announced.

CXCheats claims on their website that they are “dedicated to quality.”

This is a pathetic marketing line to convince users to buy cheats to use in Call of Duty.

The owner announced on Discord (message posted to Reddit) that they are removing Warzone cheats from their site.

Announcement Message

As some of you may know, Activision Publishing, Inc. has filed a lawsuit against CXCheats and has made it clear to us that our services violate their Terms of Use.

As a result of our lawsuit with Activision, we have agreed to cease development and support for all Call of Duty related products or services sold through the site. These products will not be returning to CXCheats in any form. You also should be aware that using third-party tools in Call of Duty may result in the suspension or banning of your account by Activision Publishing, Inc. or the game’s developers. We apologize for any pain we’ve caused to players of Call of Duty.

Call of Duty: Warzone has been experiencing an intense amount of hackers since the game’s launch on March 13 on the PC platform.

With cross play, the hacks impacted the console players as well. PS4 players have opted to disable cross play to avoid them. Xbox players currently cannot disable cross play for unknown reasons.

CXCheats said on Discord that any user found using their software in Warzone will be banned, permanently.

Any user who utilizes unauthorized third-party software to gain an unfair advantage, manipulate stats, and/or manipulate game data is subject to penalty. Unauthorized third-party software includes, but is not limited to, aimbots, wallhacks, trainers, stats hacks, texture hacks, leaderboard hacks, injectors, or any other software used to deliberately modify game data on disk or in memory.

As of now, Activision has not commented on the lawsuit.

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Former MLB executive joins Activision Blizzard to lead Sports & Entertainment

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Activision Blizzard announced this week that former MLB executive will be joining the company starting August 17 in a newly formed position of President of Sports & Entertainment.

Petitti was the Deputy Commissioner and COO of MLB for years.

“Tony is one of the most highly regarded executives in sports and entertainment,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “His success in media and as Deputy Commissioner and Chief Operating Officer of Major League Baseball is the perfect blend of skills to help us realize our aspirations for esports and our related businesses. He is admired by owners, media executives, players and fans.”

“Bobby Kotick has been translating his vision into opportunity at Activision Blizzard for 30 years. I couldn’t be more excited to use my own 30 years of sports and entertainment experience to help Activision Blizzard realize its ambitions,” said Petitti. “It’s clear to me the company has an incredible opportunity to connect players and fans in new and innovative ways, and I’m excited to be joining the company at such an important moment in its history. The last 12 years in baseball have been extraordinary for me and I am especially grateful for the leadership and mentorship that Commissioner Manfred provided to me and the League.”

Tony Petitti will join on to be in charge of the company’s esports businesses, which include Overwatch League and Call of Duty League, consumer products division, and films & television division.

Petitti will report directly to Activision Blizzard CEO Bobby Kotick.

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