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Activision confirms Warzone’s success led to rethinking marketing strategy

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Activision President Rob Kostich had confirmed during the company’s Q2 earnings call that Call of Duty: Warzone, Mobile, and Modern Warfare’s success this year has led to changes with marketing strategies.

When asked, Kostich says that having this expanded player base now let’s them directly engage with their fans and present news within the Warzone world.

He says that it provides a ‘direct’ connection to fans which they’ve never had before in such a way.

Starting with marketing, it’s [Warzone] definitely had an impact there and how we think about marketing in this new world. As you see from our results, right now we have a larger, more engaged and more global audience than we’ve ever had at any point in time in our history. And that means we can be more direct and more targeted than we’ve ever been before. So that’s a huge benefit and plus for us when we think about marketing on that vector. 

Kostich also says story telling is very important to the company, and thats also a big part of the marketing strategies for the company.

With the world created with Warzone, they now can be ‘more creative, fun, and more engaging’ with fans than previously possible.

Another thing I think that is really important for us as it relates to marketing is story telling, from the story telling perspective. So, we can be more even more creative, fun, and more engaging with our fans than ever before.

Warzone will be used as a ‘platform to share franchise news and information,’ which leads us to believe Warzone will be used to reveal the 2020 Call of Duty title.

So if you look at Warzone in particular, it’s not only like a great game experience, but it’s also a great platform for us to share new franchise news and information directly with our community like we’ve haven’t done before. So this also a big and positive change for us as we think about the business. And kinda to your initial point you were you talking about why…the waiting for such a long time, we are and we aren’t, but it’s Warzone thats caused us to rethink how, when, and even where we reveal our upcoming titles.

He wrapped up by saying that this year’s reveal will be ‘very different and more engaging’ experience than ever before.

So we can’t wait to share with the community, and we think it’s going to be very different and more engaging than anything that we’ve done before.

Stay tuned for news on Call of Duty 2020.

Activision

Activision merges Vicarious Visions into Blizzard Entertainment

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Activision has announced that one of their wholly owned studios, Vicarious Visions, will no longer be part of the Activision Publishing division.

The company has revealed that Vicarious Visions will be fully merged into Blizzard Entertainment division of the company effective immediately.

Vicarious Visions has worked on many titles and projects for Activision, including Skylanders, Destiny franchise, supported development of select Call of Duty games, and more. Most recently, the studio developed and released remasters of Tony Hawk Pro Skater 1+2. The studio was listed as a support developer of Call of Duty: Infinite Warfare.

In a statement to GamesIndustry, Blizzard says the studio becomes a “natural fit” after working on several Blizzard projects behind the scenes for the last several years.

“After collaborating with Vicarious Visions for some time and developing a great relationship, Blizzard realized there was an opportunity for [Vicarious Visions] to provide long-term support,” a representative explained to us.

It’s not truly clear how long Vicarious has been supporting Blizzard projects.

Vicarious Visions’ studio head Jen Oneal has been promoted to be Executive VP of Development at Blizzard Entertainment as part of the merger. She will report directly to Blizzard President J. Allen Barrack. All 200 Vicarious Vision employees will be part of Blizzard and work on Blizzard projects.

Her role is being replaced by Simon Ebejer, who was previously the Chief Operating Officer of the studio. It’s not clear what projects within Blizzard they are working on. Blizzard has multiple projects in the works, including Overwatch 2, Diablo 4, and more.

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Call of Duty: Warzone

Clever Warzone tricks lets you land without a parachute

A few players have discovered a fun little trick in Call of Duty Warzone that allows them to touch down on Verdansk without a parachute.

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How to land without a parachute in Warzone

There is a useful trick that you can use in a Call of Duty: Warzone match to break your fall while in mid-air. This will allow you to land safely in Verdansk without worrying about deploying your parachute. 

Call of Duty: Warzone will pit you against a ton of other players in a highly competitive Battle Royale match. The instant you land in Verdansk, you’ll have to find ways to get ahead of your enemies through different weapons or gear, scoring killstreaks, and even making use of glitches.

Players have discovered many different maneuvers in the game since its release in March 2020. These grant you an advantage over your opponent, including one that has you take out enemies by firing in mid-air.

This will have you deploy your parachute when you’re near the ground, and is a great way to score kills in mid-air. Now a neat new trick has been discovered that removes the need for a parachute altogether.

Parachutes in Warzone

How to land in Warzone without a parachute

This trick was pointed out by Reddit user Thexer0, who posted a clip of them dropping into Verdansk in the Call of Duty: Warzone subreddit. Here they showed that you are able to land on different surfaces without deploying your parachute.

Al you need to do is try hitting certain edges and surfaces in mid-air to break the fall before landing on your feet. In the clip, the player used a Satellite dish for this purpose, and slid off the curved edge before taking out their weapon.

While this trick is useful, it’s not guaranteed to work unless you’re precise with your landing. If you don’t hit the right type of surface, then you’ll find yourself in a world of hurt. The player pointed this out and mentioned that you should try this “at your own risk.”

That said, this trick is absolutely worth trying out. Other players also commented on the thread about their own attempts at this neat little exploit, and many of them reported that it worked out successfully for them.

One Reddit user said “You can do it as well with some of the telephone/electrical towers,” and another mentioned “It works on stones and stuff too. You gotta land on the edges, something around 45 degrees.”

Parachutes are a vital component in Warzone matches, so you should definitely go for this trick. All it takes to succeed in pulling it off is some practice, along with a ton of patience. You can learn some more helpful tricks in our Warzone tips and tricks guide.

Image Credits: Activision

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Call of Duty: Black Ops Cold War

Treyarch dev Tony Flame’s Twitter account hacked

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On this Christmas morning, Treyarch’s Lead Designer, Tony Flame, has had his Twitter hacked.

A user hacked Tony Flame’s Twitter account in the early morning hours of December 25, and has gone on a posting rampage, including posting racial slurs and more across the account. The hacker is @wixyV3.

We’re not going to showcase posts here with any racial slurs. The Twitter account has been locked by Twitter for the amount of slurs the hackers have posted, per images sent around in Discord servers.

One of the hacked tweets that has gone viral is about SBMM, asking Activision to remove it from his “game” he “worked hard to make.”

The account still remains hacked at this hour, but it does appear that tweets are being blocked from posting at this time. Twitter locked the account due to the content being posted.

Tony Flame’s account is not verified on the platform.

Flame has been active in posting since Black Ops Cold War’s alpha launched back in September. He’s been posting updates and thoughts around what the team is doing in terms of balancing and content updates.

The last tweet from Flame himself was a Merry Christmas post on the night of December 24.

Activision has not stated anything yet on this hack.

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