Activision has ‘largest post launch content pipeline’ planned for Modern Warfare
Activision Blizzard held their second quarter investor call today highlighting the business’s financial updates as the second quarter ended for the company.
As part of the call, Activision Blizzard’s Coddy Johnson, President and COO, talked a bit about Call of Duty: Modern Warfare and their outlook for the rest of the year.
Johnson stated that the company has the ‘largest post launch content pipeline’ in place for Call of Duty: Modern Warfare and that the company has surprises planned for the game, starting with the Open Beta in September.
One of the big changes with the post launch plan is that there’s no season pass anymore, instead focusing on free maps and other content that the company plans to add for the game.
In the QA section of the call, they reiterated that they are focusing on investing resources into the post launch content pipeline to build live services for their games, including Call of Duty: Modern Warfare.
The company wants to “build engagement over time” and “build one massive community” with Call of Duty.
A full overview of the post launch pipeline has not been announced.