During Activision Blizzard Q4 Investor Call, the company commented a bit on what’s coming to their overall franchises for 2020.
An investor asked Activision during the call how the changes to Modern Warfare’s revenue systems — the removal of the Season Pass and new Battle Pass system — has affected player engagement and revenue.
Activision President Rob Kostich answered this question describing the new features they brought to Call of Duty: Modern Warfare and hinted at surprises to come this year.
“Our intent was just to create a better overall experience for our player community, and we think we’ve done that,” says Kostich.
“The first big thing we did was bring in cross play and cross progression enabling friends that play together no matter what platform they are on. In the case of Modern Warfare, it’s just great to see players come back together after so many years of experience in the franchise in the past.”
He commented then on the Season Pass being removed, which has led to no longer splitting the community anymore in Call of Duty. Kostich also says that player engagement is up year over year.
“Now with season pass, we wanted to do something similar. So instead of certain portions of the audience having certain content, we’re focused now on free content for the entire community to drive engagement with the overall community. We are focusing on the new battle pass and item shop system in the game to give players more transparency to the content they can obtain, focusing on more cosmetic content. The best way to judge all of it is just what the player behavior and what’s the community saying. Our engagement is up significantly year-over-year, and that’s really great for us to see so many people enjoying and playing this fantastic game.”
“And then on the player investment side, I’d say fans certainly seem to be appreciating the new system quite a bit. We mentioned kind of the growth year-on-year, but one other thing I might add is that, we’re also see an increased attach rates in game to the new system, which I think is a very, very positive sign for us. And for us, this all signals to a really healthy ecosystem within Modern Warfare, one that we think w can build on and create momentum with our community.”
Kostich then has hinted that 2020 will be a big year for Call of Duty overall with an increase in player base to the franchise and great new content to come.
“It’s really on us from now to really build great content, which we intend to do for the long haul on this game. A great pipeline of content is coming starting with Season 2 next week. And we have some surprises in store beyond that. So I’d say overall, what we expect is a healthier Call of Duty in 2020 versus the previous year. And we look forward to sharing more in the future.”
Activision has not said what the “great pipeline of content” is for Season 2 in Modern Warfare yet. Season 2 begins on February 11 for the game.
In regards to the surprises, there’s no information as to what that means yet. It could be the long rumored Battle Royale mode, or something else.
Activision files cease and desist letter against another cheat manufacturer
Activision Blizzard continues to take down cheat manufacturer sites to stop the spread of different cheats for Call of Duty: Modern Warfare and Warzone.
In August, the company filed a lawsuit against CXCheats for illegally creating cheats to be used in an IP owned by Activision Blizzard. CXCheats since deleted all cheats for Modern Warfare and Warzone in compliance with the lawsuit.
Now, in September, another large cheat manufacturer, GatorCheats, has said that Activision Blizzard has filed a cease and desist letter to stop them from making cheats for Call of Duty games.
The owner of GatorCheats said in their Discord that the first letter was filed by in May 2020, but they did not fully comply with that – opting to allow cheats to continue to be available.
In May 2020, Activision Blizzard’s attorneys contacted me via a Cease and Desist letter. Considering this event, I decided to act on my already pending decision to close all sales to new customers for my product relating to Modern Warfare and Warzone.
Activision has since escalated the requests. In Sept. 2020, the owner of GatorCheats claims that Activision Blizzard served another cease and desist letter. But, this time, a PI showed up at his residence with the letter and informed him of what Activision knows about their site and the owners behind it.
In September 2020, Activision Blizzard’s attorneys had another Cease and Desist letter hand delivered to me by who I assume was a PI, considering he knew my family members by name and made a point to showcase that he did. Also in September 2020, I received very clear communication in a follow up from Activision Blizzard’s attorneys communicating that they would litigate (file a law suit against me) if I didn’t comply with continuation of stopped sales as well as a complete stoppage of interaction with and updating of any products related to their client’s products.
The full letter from the owner states that he will “never make or create” a cheat for an Activision Blizzard product again after receiving the letters and a visit from them at his house.
Activision has not commented on their anti-cheat initiatives since June, where the company said they continue to ban players on a regular basis.
Activision files lawsuit against cheat manufacturer
Activision filed a lawsuit to sue a company responsible for creating hacks and exploits for Modern Warfare and Warzone.
Activision has sued CXCheats for illegally creating cheats to use in Call of Duty, the company announced.
CXCheats claims on their website that they are “dedicated to quality.”
This is a pathetic marketing line to convince users to buy cheats to use in Call of Duty.
As a result of our lawsuit with Activision, we have agreed to cease development and support for all Call of Duty related products or services sold through the site. These products will not be returning to CXCheats in any form. You also should be aware that using third-party tools in Call of Duty may result in the suspension or banning of your account by Activision Publishing, Inc. or the game’s developers. We apologize for any pain we’ve caused to players of Call of Duty.
Call of Duty: Warzone has been experiencing an intense amount of hackers since the game’s launch on March 13 on the PC platform.
With cross play, the hacks impacted the console players as well. PS4 players have opted to disable cross play to avoid them. Xbox players currently cannot disable cross play for unknown reasons.
CXCheats said on Discord that any user found using their software in Warzone will be banned, permanently.
Any user who utilizes unauthorized third-party software to gain an unfair advantage, manipulate stats, and/or manipulate game data is subject to penalty. Unauthorized third-party software includes, but is not limited to, aimbots, wallhacks, trainers, stats hacks, texture hacks, leaderboard hacks, injectors, or any other software used to deliberately modify game data on disk or in memory.
As of now, Activision has not commented on the lawsuit.
Former MLB executive joins Activision Blizzard to lead Sports & Entertainment
Activision Blizzard announced this week that former MLB executive will be joining the company starting August 17 in a newly formed position of President of Sports & Entertainment.
Petitti was the Deputy Commissioner and COO of MLB for years.
“Tony is one of the most highly regarded executives in sports and entertainment,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “His success in media and as Deputy Commissioner and Chief Operating Officer of Major League Baseball is the perfect blend of skills to help us realize our aspirations for esports and our related businesses. He is admired by owners, media executives, players and fans.”
“Bobby Kotick has been translating his vision into opportunity at Activision Blizzard for 30 years. I couldn’t be more excited to use my own 30 years of sports and entertainment experience to help Activision Blizzard realize its ambitions,” said Petitti. “It’s clear to me the company has an incredible opportunity to connect players and fans in new and innovative ways, and I’m excited to be joining the company at such an important moment in its history. The last 12 years in baseball have been extraordinary for me and I am especially grateful for the leadership and mentorship that Commissioner Manfred provided to me and the League.”
Tony Petitti will join on to be in charge of the company’s esports businesses, which include Overwatch League and Call of Duty League, consumer products division, and films & television division.
Petitti will report directly to Activision Blizzard CEO Bobby Kotick.
Modern Warfare & Warzone Season 6 PlayStation exclusive content
PlayStation Blog has announced the latest batch of exclusive content for PlayStation users in Modern Warfare and Warzone. Activision has...
Modern Warfare Survival mode available October 1 on all platforms
Activision has officially announced that Modern Warfare’s Survival mode, which launched on PlayStation only, is now coming to all platforms....
Modern Warfare & Warzone Season 6 Battle Pass Overview
With the launch of Season 6 in Call of Duty: Modern Warfare and Warzone comes a brand new Battle Pass...