Activision Blizzard Media Networks announces “deeper collaboration with Facebook” for esports and more
Activision Blizzard Media Networks, a division of Activision Blizzard, has announced an all new Esports Broadcast Network that will build upon the MLG.tv streaming platform.
Activision Blizzard Media Networks (ABMN) is partnering with Facebook to live stream eSports events on Facebook directly.
“Esports is an exciting space and continues to be a growing priority for us,” said Dan Reed, Head of Global Sports Partnerships for Facebook. “With over 1.6 billion people on the platform and a growing suite of VOD and live streaming products that partners can use to increase engagement, Facebook is uniquely positioned to help esports fans connect around exciting moments and great esports content. We’re thrilled to be working with Activision Blizzard Media Networks, a leader in esports, to help fans enjoy and share a variety of exciting new formats and programming on our platform.”
MLG has also announced its all new Event Viewing experience, which will make its debut during MLG Anaheim Open on June 10-12 for Call of Duty: Black Ops 3.
MLG.tv debuted its Enhanced Viewing Experience (EVE) at the event, a High-Definition video stream with a built-in algorithmic system that provides viewers with match statistics, up-to the-minute leaderboards and situational insights based on the competition they are watching.
In addition, ABMN is relaunching a daily esports show hosted by Chris Puckett.
As host of MLG.tv’s daily ESR broadcast, Puckett will produce up-to-the-minute premium highlights, interviews and news segments for a new generation of sports fans.
“We’re building a network dedicated to the thrill of competition and the passion of the fans,” said Bornstein. “MLG.tv will play a defining role in realizing the full potential of this audience by creating meaningful, memorable and shareable content.”
SOURCE: Activision Bizzard