Comcast XFINITY has announced a partnership with Activision to provide a sneak preview of the Call of Duty: Black Ops 4 in select cities across the United States.
“This year, Xfinity has elevated the consumer experience by offering Call of Duty fans a chance to play Black Ops 4 through the Xfinity store sweepstakes before its official release on October 12,” said Tyler Michaud, Vice President, Product Management at Activision. “Gamers will get a sneak peek at the engaging gameplay and depth of content that makes Black Ops 4 a blast to play together with your friends, and we thank Xfinity for the continued support in celebrating gamers throughout the U.S.”
Comcast says anyone, regardless of whether you are a XFINITY member, can register on their new site for a chance to be selected to play the Black Ops 4 MP before it releases on October 12. Visit XFINITY.com/callofduty to learn more about the promotion.
In a news release provided to Polygon, Comcast has stated that the Call of Duty: Black Ops 4 multiplayer beta will be available for the public in August. Players can get access to the Private Beta by pre-ordering Call of Duty: Black Ops 4 at retailers or digitally. Activision has not officially announced dates for the Call of Duty: Black Ops 4 Private Beta as of now. On social channels, Activision says they are “not ready to share” that info yet.
The Comcast promotion will take place in Washington, Boston, Philadelphia, Houston, Seattle, Chicago, Indianapolis and Atlanta over the next several months. The dates for the event at each location is available on their website. Players can register starting today on XFINITY’s site, with the first event taking place in mid-July.
“We’re excited to partner with Activision and Call of Duty in an even bigger way for fans this year,” said Todd Arata, Senior Vice President of Brand Marketing at Comcast. “Xfinity is proud to offer our Internet customers this special opportunity to get in early and play what is no doubt one of the world’s most anticipated video games of the year, plus it reinforces our Internet speed and capabilities that maximize the gaming experience.”
“We look at the sweepstakes as an opportunity for fans who didn’t make it to E3 to also get a preview of the game,” Comcast’s Mark Cruz said. “For us, we thought it was important to get as many people as possible to play the multiplayer beta, so we spread it across the country as best as we could based on Activision’s ability to provide the experience as well.”
In addition, the press release has confirmed, similar to Call of Duty: WWII, all XFINITY Customers will get access to the Call of Duty: Black Ops 4 Private Beta.
As part of the company’s program with Activision, Xfinity will again offer access to the Multiplayer Beta for Xfinity Internet customers and the company plans to release more details later this summer.