The Call of Duty League has announced the addition of two new sponsors for the league as the first season of the CDL continues this weekend with the LA Home Series.
The announcement states that the two new sponsors for the Call of Duty League are Twitter and the U.S Army.
“We have seen excitement for the new Call of Duty League grow since the season kicked off in January 2020, and we couldn’t be prouder to announce additional partners for the future vision of Call of Duty esports,” said Josh Cella, Head of Global Partnerships, Activision Blizzard Esports. “Each of these brands will help deliver fresh content and experiences to our global audience as the best players in the world compete to win the first Call of Duty League Championship.”
Activision Blizzard Esports says Twitter will be the official partner for Call of Duty League highlights and community engagement for the next three seasons.
The CDL will be using Twitter for fan predictions, team hashtag emojis, and more unique activations to come.
“The Call of Duty community has been one of the largest gaming communities on Twitter, and we are thrilled to be partnering with Activision Blizzard to continue to support this vibrant community,” says Rishi Chadha, Global Head of Gaming Content Partnerships. “In 2019 alone, Call of Duty Esports had 3 of the Top 10 most talked about esports events in the world, and this long-term partnership shows our commitment to the continued success of Call of Duty Esports.”
The second new sponsor is the U.S Army, who will be partnering to activate at Call of Duty League and Call Duty Challenger events.
U.S. Army will be featured in League broadcasts throughout the season as the sponsor of a special segment dubbed “Tactical Play,” in which on-air analysts review key highlights from League matches. At select League events, U.S. Army will offer fans walk-up and play opportunities, adding to the multitude of ways fans in attendance can experience Call of Duty.
U.S. Army will also be the presenting sponsor of a forthcoming collegiate duos competition tournament series. Call of Duty® Collegiate will be open to eligible college students in the United States and Canada. More information on the collegiate series is coming soon, including eligibility information for registration. The tournament will be offered on the GameBattles platform and operated by Tespa, the leader in collegiate gaming.
These announcements come after the first set of sponsors that were announced back in January for the Call of Duty League which included PlayStation, Game Fuel, Scuf Gaming, ASTRO Gaming, and U.S Air Force.