Call of Duty: Mobile continues to be an unprecedented success for Activision.
Reuters has revealed via Sensor Tower analytics firm that Call of Duty: Mobile has now surpassed 100 million downloads across iOS and Android, making history for the fastest mobile game to reach this install base in just one week after its initial launch.
“This is by far the largest mobile game launch in history in terms of the player base that’s been built in the first week,” said Randy Nelson, head of mobile insights at Sensor Tower.
In comparison to other free to play games, PUBG, Fortnite, and Apex Legends got 26.3 million, 22.5 million and 25 million respectively during their first week of release.
Sensor Tower also reports that in its first week, Call of Duty: Mobile generated over $17.7 million in player spending, with $9.1 million of that coming from iOS users.
During its first week, Call of Duty Mobile brought in $17.7 million in player spending, putting its average gross revenue per download at around $0.17. The Apple App Store accounted for $9.1 million in revenue, or 53 percent, while Android users spent $8.3 million, or 47 percent.
Activision’s latest announcement on the Call of Duty: Mobile game from Thursday, October 3 stated that the game has passed 35 million downloads, meaning the game has seen a dramatic increase in downloads during its first weekend of launch.
Some analysts also believe that the success of Call of Duty: Mobile will help drive higher sales for Modern Warfare as more interest is built for the franchise overall through the mobile game.