Call of Duty: Mobile launches in China with over 70 million pre-registrations
Call of Duty: Mobile has officially launched in one of the biggest mobile gaming markets: China.
The Call of Duty Mobile title, which is developed in partnership by Activision and Tencent, has been in authorization stages in China since its initial global launch in October 2019.
The game received government approval to launch in early August, and Tencent has been running exclusive closed internal tests on the game across mobile devices.
Now, on December 25, 2020, Tencent Timi Studio and Activision announced on their Weibo page that the game is available now.
Call of Duty: Mobile has been incredibly successful worldwide for Activision. The title has over 300 million downloads since its launch, excluding China’s release. The game in China had over 70 million pre-registrations leading up to the launch day.
To celebrate this launch, Tencent partnered with local celebrities in China to release a new live action trailer for the Mobile game.
The Mobile title is developed by TIMI Studios, a Tencent production company, and published worldwide by Activision.
Call of Duty: Mobile is well on its way to become a billion dollar game of its down. The title has become an important part of Activision’s Call of Duty unit as the company wants to bring new gamers into the Call of Duty world.