Machinima had a chance to interview Sledgehammer Games co-founder, Michael Condrey while at GamesCom 2011 in Germany and here is what was discussed:

New Call of Duty: ELITE Details:
-access to ELITE clan list while playing Modern Warfare 3.
-Clans will have “Rank”.
-Clans can have up to 100 members.
-Clans can compete
-If the Clan level reaches max, it will unlock Double XP week for entire clan!!
-Clan service will be FREE.
-Update your loadout through the web or mobile device.
-Copy and Share custom Loadouts with friends.

SOURCE: Machinima


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