Connect with us

Activision

Patent reveals Activision uses matchmaking to encourage players to buy more microtransactions – UPDATE

Published

on

UPDATE: Activision sent us the following statment in regards to this new patent being revealed, stating that the matchmaking patent was an exploratory patent that is not implemented in any title.

“This was an exploratory patent filed in 2015 by an R&D team working independently from our game studios.  It has not been implemented in-game.”

Original Story:

Rolling Stone magazine has uncovered a new patent from Activision that was filed in 2015 that talks about how the company wants to design their matchmaking systems in their titles. Activision was granted the patent earlier this month by the US Patent and Trademark Office.

This new patent appears to be about how Activision plans to use “tricks” in their matchmaking system to lure players to purchase more in-game items through the course of playing a game. Specifically (one aspect of the large patent), the patent mentions that high skilled players get paired with low-skilled players to purposefully encourage low-skilled players to spend more money to get better in-game items to match up against higher skilled players.

“For example, in one implementation, the system may include a microtransaction engine that arranges matches to influence game-related purchases. For instance, the microtransaction engine may match a more expert/marquee player with a junior player to encourage the junior player to make game-related purchases of items possessed/used by the marquee player. A junior player may wish to emulate the marquee player by obtaining weapons or other items used by the marquee player.”

Furthermore, the patent describes that Activision could use the matchmaking data to encourage players to buy specific items they want, for example a sniper rifle.

“In a particular example, the junior player may wish to become an expert sniper in a game (e.g., as determined from the player profile). The microtransaction engine may match the junior player with a player that is a highly skilled sniper in the game. In this manner, the junior player may be encouraged to make game-related purchases such as a rifle or other item used by the marquee player.”

The patent also details that Activision may matchmake those who own a specific microtransaction item with those who do not, which could encourage the player who does not own the microtransaction item to purchase in-game credits to get it.

“Microtransaction engine 128 may analyze various items used by marquee players and, if at least one of the items is currently being offered for sale (with or without a promotion), match the marquee player with another player (e.g., a junior player) that does not use or own the item. Similarly, microtransaction engine 128 may identify items offered for sale, identify marquee players that use or possess those items, and match the marquee players with other players who do not use or possess those items. In this manner, microtransaction engine 128 may leverage the matchmaking abilities described herein to influence purchase decisions for game-related purchases.”

The patent also reveals how Activision could make players more encouraged to purchase additional in-game content after an initial purchase. The new engine they received a patent for would allow Activision to matchmake players with microtransaction items into games which highlight the power of the microtransaction item, leading players to feel satisfied with the purchase to buy additional content because of the gratification of the purchase.

“In an implementation, when a player makes a game-related purchase, microtransaction engine 128 may encourage future purchases by matching the player (e.g., using matchmaking described herein) in a gameplay session that will utilize the game-related purchase. Doing so may enhance a level of enjoyment by the player for the game-related purchase, which may encourage future purchases. For example, if the player purchased a particular weapon, microtransaction engine 128 may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results.”

As part of the summary of the patent, Activision claims that in a certain implementation of a new microtransaction engine, the new system could “arrange matches to influence game-related purchases.” 

Microtransactions first appeared in Call of Duty back in Call of Duty: Black Ops 2 with new ways to customize content. Since Call of Duty: Advanced Warfare, in 2014, Activision brought a Supply Drop system to Call of Duty where players can purchase loot boxes to attain random content. Call of Duty’s loot boxes have weapons in the game which do feature stat changes, like in Black Ops 3, Advanced Warfare, and some weapons in Infinite Warfare.

Activision has also come under fire recently for the Eververse implementation in Destiny 2, where some Shader’s could not be used multiple times in game. Bungie’s community director says the this matchmaking system is not implemented in Destiny.

We shared more information about the patent in this article here.

SOURCE: Rolling Stone and US Patent Office

Activision

Sketchy, unverified reports claims MW2 multiplayer remastered might coming 2021 – Updated

A games insider has heard that Modern Warfare 2 multiplayer remastered will be the only multiplayer Call of Duty game released in 2021.

Published

on

cod 2021 MW2

With all the recent hype surrounding CoD 2021, it seems fitting that we now have new rumors from a games insider that Modern Warfare 2 multiplayer remastered will be the only multiplayer CoD in 2021.

During this current time of the year, gamers and fans of the CoD series can generally expect news and rumors to surface around the franchise’s upcoming installment.

Although we don’t have official news, we have had confirmation from Activision that we will see a new, next-gen CoD game in 2021, and Sledgehammer Games will work on it.

CoD 2021 MW2

In recent years, Activision has had great success with Modern Warfare 2019, Warzone, and Black Ops Cold War, with more players playing CoD than ever.

Even Black Ops Cold War’s integration into Warzone was received very well by the community, making Warzone an even bigger success than it already was, standing as one of the most popular free-to-play battle royales in the industry.

However, rumors have surfaced revealing potential plans for MW2’s multiplayer to be remastered along with CoD 2021, much like Infinite Warfare and the original Modern Warfare’s dual release in 2016.

CoD 2021 MW2 multiplayer remastered

Games insider, Jeff Grubb, released a video over on his YouTube claiming some interesting information on a bunch of games. As well as mentioning Battlefield 6, claiming the reveal trailer will be releasing in June, Jeff Grubb also had some very intriguing information on CoD 2021.

Jeff Grubb says he has heard online rumors – with many being debunked already – that CoD 2021’s multiplayer might be MW2 Remastered.

Updated: He noted that he didn’t hear this info himself, just heard it online. Activision has already said Sledgehammer is developing the new MP, alongside campaign and Co-Op for 2021. MW2 MP remains a fan dream that isn’t confirmed anywhere.

This is not official and should be taken with a grain. We don’t believe it’s accurate.

We did see Activision release MW2’s campaign remastered back in March 2020.

For more on CoD 2021, stay tuned on Charlie INTEL and check out our recent article on Call of Duty 2021 possibly being revealed in a Warzone Season 4 live event.

Image Credits: Activision/Beenox

Continue Reading

Activision

Activision cuts ties with voice actor of Ghost, Jeff Leach, after sexist comments resurface

Activision ends relations with the re-casted voice actor behind Ghost.

Published

on

Activision has cut all ties with Jeff Leach, the voice actor behind Call of Duty: Modern Warfare’s Ghost Operator, after sexist comments made by Leach resurfaced on social media.

Jeff Leach was the voice actor behind the Ghost character in Modern Warfare 2019 and Warzone. The entire original Modern Warfare cast was re-casted for the 2019 reboot, and Leach voiced Ghost when the character was added as an operator in Season 2 in February 2020.

The news of Activision ending their working relationship with Leach comes as sexist comments made by Jeff Leach have resurfaced online after streamers and community members were questioning why Leach still had partners within the industry.

A Twitter thread posted shows sexist comments Leach made about streamer ZombiUnicorn in 2017, as well as other more recent comments during a stream on Facebook Gaming, and asked why he still has partnerships with Facebook Gaming and Activision.

Leach has been streaming on Facebook Gaming as an official partner in 2020 and has been frequently streaming Warzone.

One of the clips shows Leach, while playing Call of Duty: Warzone, saying, “I love how it’s always like some dirty, dirty, gross f**king looking emo b**ch who looks like she f**king has no chance of getting a bit of d**k in her.”

These clips are believed to be from a live stream that occurred in December 2020.

ZombiUnicorn since replied in their own video response on Twitter, asking why Facebook and Activision still have partnerships with Leach.

In a new statement sent to CharlieIntel on May 8th, Activision says they have ended all working relationships with Jeff Leach and “condemn” all of his remarks.

Sexism has no place in our industry, our games or in society,” Activision says in a new statement. “Activision is no longer working with Jeff Leach. We strongly condemn these remarks. We are committed to delivering a fun and safe experience for all players.”

Facebook Gaming has not commented on Jeff Leach’s comments at this time.

What this means for the future of Ghost Operator in Call of Duty: Modern Warfare and Warzone remains to be seen and was not addressed in this statement.

Feature Image: Jeff Leach Twitter

Continue Reading

Activision

Johanna Faries named new Call of Duty General Manager

Published

on

Johanna Faries Call of Duty General Manager

Activision Blizzard announced that Johanna Faries had been named the new General Manager of the Call of Duty franchise.

Call of Duty is arguably the biggest franchise in the video game world and one of the top entities in all of entertainment. With great success this past year thanks to Black Ops Cold War and Warzone, Activision Blizzard has officially decided who will lead the franchise into the future.

This week, Activision announced that Johanna Faries has been named the new General Manager of the Call of Duty franchise. In her expanded role, she will have management oversight of every angle of the high-profile first-person shooter franchise going forward.

Johanna Faries Call of Duty General Manager

“Since joining Activision Blizzard, I’ve had the opportunity of a lifetime to set a new and dynamic vision for Call of Duty eSports alongside an incredibly talented team of colleagues, players, owners, and partners. In the process, I’ve been on the front lines of the Call of Duty franchise, working closely with our studio and marketing teams to deliver breakthrough experiences for players and fans the world over,” said Faries to GameInformer. “Call of Duty has made an immeasurable impact on the world of gaming and entertainment and is a bona fide cultural phenomenon. I can’t wait to help usher the franchise into its next chapter, and to continue to unlock the power that Call of Duty holds for the future of competitive entertainment.”

Faries is far from new when it comes to Call of Duty. She first joined Activision Blizzard in 2018 as the Head of Call of Duty Esports. Her goal when joining the company to create the franchised Call of Duty League, which lead to her becoming the Call of Duty League Commissioner and subsequently the Head of Leagues at Activision Blizzard, including the Overwatch League over the last 3 years.

The National Football League is where Johanna Faries called home before Activision Blizzard, where she spent 12 years as an executive.

With Call of Duty continuing its reign as a heavyweight in the video game world and Black Ops Cold War and Warzone kicking off Season 3 that saw the introduction of the new Verdansk ’84 map, there is no more exciting time to see where Johanna Faries will help take the franchise in the future.

Image Credits: Activision Blizzard

Continue Reading