With the success of Call of Duty: Warzone and the post launch campaigns, Activision has acknowledged that they are experiencing a shift in their marketing of Call of Duty.
The Call of Duty marketing machine has been in almost a consistent pattern for years. A new game gets announced in May, MP reveal over the summer, potential beta in August/September, and then a release in October/November. It’s been systematic.
That entire process has been upended with the launch of Call of Duty: Warzone. With the game’s success and continued post launch campaign seasons ongoing, there’s a lot to talk about now without having to shift attention to the latest premium release so early.
And, Activision’s President is acknowledging this shift in Call of Duty marketing plans. When asked in a new interview with VentureBeat about revealing new CoD games later in the year, Kostich states “we’re probably shifting a bit more in that direction.”
Call of Duty: Black Ops Cold War was the first to experience this. The game, which fans hoped would be announced in the similar schedule in May, was only revealed in end of August. The reveal event occurred within Call of Duty: Warzone, a new way for Activision to engage the fan base.
Kostich says that the reason for the change in reveal time frame is what we’re seeing right now. “You’ve seen what we have in season three this week. We have so much to talk about and so much going on that’s happening this week. We want to focus on that with the community, focus on the journey with them.”
He reiterated how Black Ops reveal was able to be apart of Warzone, something Activision has never been able to do before. “We did some cool things in terms of integrating the reveal of Black Ops into Warzone. Those are the things we want to orchestrate and provide to our community, letting them discover Call of Duty themselves in their play experience.”
Kostich confirms that “marketing is changing within Call of Duty, how we get the community to participate and uncover things for us.”
He states that reveals of premium CoD games “might be happening later, but it’s all part of a broader agenda to bring the community along on a fun journey.”
As always, stay tuned for the latest news on Call of Duty.
Will Call of Duty stay on PlayStation after Microsoft’s Activision buyout?
PlayStation fans may have some questions regarding the new Xbox acquisition, including whether Call of Duty will be on the platform.
After the huge news about Microsoft’s acquisition of Activision, PlayStation players are wondering what will happen with future Call of Duty releases.
Since the news broke about Microsoft’s purchase of Activision, the gaming community has gone crazy worldwide. The deal is arguably the biggest acquisition in gaming history and was even worth more than Disney’s purchase of the Star Wars franchise (Lucasfilms).
The deal has a lot of question marks surrounding it at the moment, but for those PlayStation users who are confused as to what it means for Call of Duty on the platform, here’s all the information you need.
The deal involves games under Activision and Activision Blizzard, which subsequently means Xbox will own Call of Duty.
This took the community by surprise when it was announced and naturally, a lot of people had questions.
For example, Call of Duty have had a close relationship with PlayStation for some years now, giving them exclusive/early access to content, so what will happen after the deal goes through?
Will Call of Duty still be on PlayStation?
Xbox’s Phil Spencer, the CEO of Microsoft gaming, confirmed in a statement over on Twitter that Call of Duty will remain on PlayStation following the acquisition. Further, the Xbox CEO also confirmed that they would honor all existing agreements that Sony has with Call of Duty.
Nothing more is confirmed regarding the deal, as the companies will remain independent from each other until 2023.
This means that Call of Duty 2022 will likely retain a lot of the PlayStation exclusivity deals that have been around and PS players won’t have to worry about losing content to Xbox, at least not until these commitments and deals expire.
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Once the deal closes and the commitment to existing contracts and agreements like PlayStation’s exclusive Call of Duty content expires, it’s unclear what will happen in terms of exclusive content. However, it is clear that Call of Duty will still be released on PlayStation.
According to Tom Warren, Xbox’s dealings with Bethesda when they purchased the company could be telling of what they will do with Activision. We will likely know much more about exclusivity for other games once the deal has closed, but we could be seeing a lot of Activision games going exclusive.
It wouldn’t have been wise for Microsoft to pull Call of Duty games from PlayStation, as the franchise remains the best-selling game on PlayStation platforms in the U.S. and has been for years, with Vanguard recently topping the charts for 2021.
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What can be said, however, is that exclusivity deals may shift from PlayStation to Xbox after the deal is closed. Call of Duty games may even be seen on the Xbox Game Pass on release, but this is all still just speculation.
So, there you have it, Call of Duty will remain on PlayStation platforms but the exclusive content may shift over to Xbox and PC. For more, check out every Warzone weapon ranked.
Image Credits: PlayStation / Xbox / Microsoft / Activision / Retail Tracking Service / The NDP Group
Here’s why 54% of CoD fans are happy about Microsoft’s Activision buyout
A recent poll revealed that 54% of Call of Duty fans were positive about Microsoft’s Activision buyout, and here’s their reasoning.
It was revealed in a Charlie INTEL poll that the majority of Call of Duty fans were glad of Microsoft’s planned Activision Blizzard takeover, with 54% agreeing it’s a good thing.
The game’s industry was shocked when Microsoft announced they’re planning to buy Activision Blizzard King for almost $70 billion. This gives them exclusive rights to some of the biggest gaming franchises in the world such as Call of Duty, World of Warcraft, and Overwatch.
We asked the Call of Duty community their thoughts, and the majority were excited about the franchise’s future under Microsoft. However, some were more hesitant to celebrate the news.
54% of CoD players say Microsoft’s Activision buyout is a good thing
Charlie INTEL conducted a poll on January 19, roughly 24 hours after the monumental news broke, asking Call of Duty fans: “What’s your reaction to the Microsoft buyout of Activision Blizzard?”
Over half of the 28,000 votes believed it will be a good thing. Just over 12% think it will be bad for the industry, and 33% aren’t sure yet.
Unfortunately, Microsoft’s plans for Activision’s properties are as clear as mud. They sound hopeful that Activision titles will hit Xbox Game Pass, but we’ll likely need to wait until the acquisition goes through to know more.
Why CoD players are happy with Microsoft’s Activision buyout
Several players explained why they think Microsoft’s Activision Blizzard takeover is a good thing.
“For worker culture at Activision Blizzard it seems like things will likely improve,” said popular Call of Duty leaker TheGhostOfHope. “COD will likely see a much more healthy developer ecosystem as well. Microsoft being able to buy the competition like they are is a slippery slope long term though. Overall I’d say it’s good.”
One player was extremely positive about the acquisition, saying that “if anyone thinks this is a bad thing” then “you need to think again.” They believe that “Microsoft has come a long way and isn’t spending 70 billion to make CoD worse. It can only get better. But it will take time.”
Many were hopeful that Microsoft would scrap Call of Duty’s yearly release cycle. Both Black Ops Cold War and Vanguard were released with broken and missing features, and many players believe these developers should be given much more time to perfect the game.
“I overall see this as a good thing and can hope that xbox will stop the yearly cod cycle and fix warzone,” said one player. TangoCheeseball echoed their statement, saying they hope that Microsoft supports CoD 2022 for two years, and then Treyarch returns with a new title in 2024 or 2025.
Xbox players were obviously glad, expecting to receive exclusive content and Call of Duty on Game Pass. “I’m on Xbox so game pass bouta be blessed but not sure if it’ll be a upgrade for Cod or if it will just stay the same. Either way a positive for xbox,” said LiLbotboi.
But of course, not every player was happy about the acquisition. Many had doubts over Microsoft’s monopoly over the games industry, with them already owning Bethesda, and worried that Call of Duty would go Xbox/PC exclusive.
“If they choose to make all of Activision’s future games exclusive to Xbox/PC, it’s doing a disservice to all gamers,” said Elkucuy.
Newbro101_ was more open-minded, saying: “It’s way too early to tell if it’s a good thing or not, once I notice an actual change in games it’s good [I guess].”
There’s no way of knowing what Microsoft has in store for Call of Duty and its development teams. We can only hope the change is positive for both Activision staff and the CoD community.
However, we have some thoughts on what may change, so check out the five ways Microsoft buying Activision could change Call of Duty forever.
Image Credits: Activision Blizzard / Microsoft
How much money does Warzone make?
Call of Duty: Warzone is one of the most popular battle royale games out there, so how much money does it bring in?
Microsoft is set to acquire Call of Duty’s publisher Activision Blizzard for a whopping $70 billion, so how much money does Warzone bring in?
It’s no secret that Warzone is a money-making machine for publisher Activision Blizzard (soon to be Microsoft). Free-to-play battle royale games have remained as popular as ever, and Call of Duty: Warzone is one of the biggest there is.
Microsoft announced that they’re set to buy Activision Blizzard for almost $70 billion which begs the question, just how much money does Call of Duty: Warzone make?
How much money has Warzone made?
There’s no way of knowing how much money Warzone has made overall, but it’s reportedly somewhere in the region of $4 billion across 2020 and 2021.
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SuperData, a now-shutdown game market intelligence company, reported that Warzone and Modern Warfare made around $1.93 billion in 2020, and NetBet estimates that Warzone makes around $1.9 billion a year. This puts Warzone’s total earnings across 2020 and 2021 at around $4 billion US Dollars.
Fortnite reportedly makes Epic Games a similar amount, bringing in around $1.8 billion a year, and $4.9 million a day.
How much money does Warzone make in a day?
NetBet breaks down Warzone’s earnings even further, reporting that Warzone makes Activision $5.2 million a day, which is over $3,600 a minute.
- Read more: How to stop freezing at Warzone Buy Stations
Social media can give the impression that Warzone is “dying” because of its numerous bugs and glitches, but the numbers tell a completely different story. Players are still purchasing a ton of CoD Points and cosmetic bundles, earning Activision around $60 a second.
Image Credit: Activision
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